Mr James, the American mascot of McDonald's Japan, is a character invented by advertising giant Dentsu for McDonald's Japan's new burger line - the "Nippon All Stars." The campaign, running through Nov 5, promotes four burgers available only in Japan. On his blog on the McDonald's Japan website, Mr James is described as a 43-year-old Japanophile from Ohio. According to a TIME magazine story, Mr James has upset non-Japanese, among them Arudo Debito, the chairman of the Foreign Residents and Naturalized Citizens' Association of Japan, for being "white, dorky and speaking mangled Japanese" which the group feels plays to Japan's xenophobic tendencies. TIME reports that Debido has officially protested the Mr James campaign with a letter to McDonald's Corp headquarters in Illinois.© Japan Today
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