Reiko Aoyama, who is lingerie maker Triumph's image girl for 2010, holds the new Nice Cup in Bra, designed to appeal to Japan's busy golfing women. The green corset-style garment can be removed and unrolled to create a 1.5-meter-long putting mat. When the user sinks a putt into one of the cups, a built-in speaker pumps out a congratulatory "Nice shot!" The bra also features pockets for extra golf balls and tees, and a detachable flag pin that serves as a score pencil. The bra set comes with a skirt with the words "Be Quiet" printed on the rear, which doubles up as a flag for use on the course.
© Japan TodayNice putt
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40 Comments
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some14some
Cup? doubt if she needs a Bra, ok "Be Quiet" and good night.
combinibento
This is why Japan holds a special place in the world. A ridiculous invention, yet sexy and useful at the same time. God bless 'em.
Sebarashii
"Honey, hand me your skirt. I can't concentrate..."
USNinJapan2
For a moment I thought today was April Fool's Day. Then I remembered that this is Japan...
wanderlust
I wonder where the putter is kept?
Surely you do not have to carry it separately?
Foxie
I honestly find this bra to be an insult for women. I am going to boycott Triumph's products.
grafton
I have always thought golf a silly game and I’m glad to see I’m not the only one. This is so stupid yet funny at the same time. This “garment” on a nice looking girl is one thing, but I wonder what it is going to look like on a fatty?
bamboohat
This is like some of those gag gifts you buy in some of those off the wall bookstores.
Sarge
Very nice bellybutton!
PoolofZen
Mmmmmmmmmmmmm golf.................
memyselfI
i think the mannequin is more intelligent than the model. What a stupid picture.
Mark_McCracken
What? This article has been up for an hour and there are no double entendres yet? Someone say something about trying for a hole in one, but coming up short.
borscht
The mannequin looks more intelligent than the model. And, when and where will a woman unroll her bra to practice putting? On the train platform?
dbung10
Someone say something about trying for a hole in one, but coming.
norinrad21
I love it
Sarge
"I love it"
Me too! Reiko is ridiculously cute!
Dewaashita
Obviously contrived by someone with a well-developed sense of humor. Kudos!
SushiSake3
Stunning product. The thinking behind this is outside the box and outside the other box too. :-)
dishdash
You have to love Japan!!!!!! Well done JT!!
Andrew Decena
It'll take a long shot for this to work.
zurcronium
Now I have seen everything . . .
Cos
Japan’s busy golfing women
I don't think any woman would buy that horror. So after marketing lines of ridiculous clothes for dogs, they are selling accessories and costumes for the inflated dolls of aging otakus.
gogogo
Hire a talento, free advertising in all newspapers...
WilliB
LOL... I don´t think that is the point...
gogogo
In order to use it.... woohoo topless golfers!
CultureChange
That is a nice belly button
usaexpat
Designed to end up in another edition of "wackiest Japanese Inventions". I wouldn't mind helping her unroll that though.
Wolfpack
The Japanese are good at campy novelty items - especially when they can be paired with a cute girl.
Be Quite: http://www.daylife.com/photo/0e395DDeOx0nx
mummet
the increasing over commercialization of Golf as companies seek to jump on the band wagon of female golfers will inevitably help destroy the game.
Immature girls buying into golf for the cheap accessories rather than any actual interest in the game is not good for it. This is a prime example
sydenham
looks to me like a pot shot at both the golf and the fashion industries.
I think they hit a hole in one. "nice shot," indeed!
nicklin2005
What can I say .... only in Japan.
blvtzpk
Another (funnier) pic fro the promo here.
http://www.daylife.com/photo/0e395DDeOx0nx
blvtzpk
Oh, I forgot to say this promotion is par for the course in Japanese advertising, but I think they got a birdie rather than an eagle here.
usaexpat
Golfing would be a lot more interesting if there were topless girls involved.
SneakyD
so...that means for them to putt, and put up a sign to get people quiet... they would have to completely strip right?
lostrune2
This would be a perfect Xmas gift for the corporate CEOs and their OLs. They could do their ditty in the office and play putt-putt as well, instead of doing work.
Icantbelieveit
I don't think I would want it saying "nice shot" while I'm getting it on with my now naked OL, hey but what do I know. Perhaps having a rooting section would add a "boost" to the fun!
UrinalGum
I'm glad I'm not the only one who thinks this is a terrible idea. But, I'm certain there are plenty of Japanese businessmen who will buy this for their wives, who will then store it in a closet to be forgotten forever.
pathat
There should be pictures like this on Japan Today every day.