Lawson President Sadanobu Takemasu. To address a growing labor shortage, convenience store chain Lawson is introducing a technology that enables remote workers to serve customers using animated avatars. Sitting in front of computer screens at their homes , workers act as Lawson Avatar Operators (LAOs) to serve customers.© Asahi Shimbun
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Labor shortages will become more serious in the future, particularly for night shifts. A single LAO manages multiple outlets from home, which means more productivity with lower cost.
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