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Overseas, there is still little understanding of sake and in some cases, storage methods are inappropriate, so we would like to further raise awareness by providing sommeliers with the correct knowledge and other innovations.


Hitoshi Utsunomiya, a board member of the Japan Sake & Shochu Makers Association. While domestic sake shipments continue to decline, overseas demand has grown steadily. Exports have increased five-fold over the past decade, and the average price has more than doubled.

© Kyodo

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For the large majority of people drinking sake overseas it is a novelty drink they maybe only have in a Japanese restaurant. It's not necessarily especially good stuff - tends to a rather standardised taste - and the people have no idea what they are drinking anyway so it probably makes no difference. The unfiltered stuff (muroka) is hard to keep anywhere but it tends to produce the best variation in flavours.

-3 ( +3 / -6 )

In the part of hte world that I'm a little familiar with - Aust - Sake is being bought and consumed outside of the traditional zones ie restaurants.

People want to explore more and I know of events like tastings being held in liquor stores.

That being said many don't know much in detail.

It's similar to the wine world here in Japan. After an introduction to wine through restaurants years ago, it's consumption has become more popular, but people in general know little about it other than - Oh it's French it must be good!

And as the article stated - people have no idea about sake storage, similar to how people here have no idea about wine storage.

But things will slowly change.

3 ( +3 / -0 )

Yeah those $20 a bottle sake need special handling. Get real. It's cheap stuff not the premium stuff. Those that serve the premium stuff already have it well cared for at a $500 a plate Japanese restaurant with a $100,000 native Japanese steward.

2 ( +2 / -0 )

To be honest, it may be my personal preference, but even in Japan I find the recommended drinking temperature to be too low too. But it's so often straight out of a cold fridge overseas even in places that are promoting sake. But then again, I find white wine is mainly served too cold.

2 ( +2 / -0 )

Sake is great, but the view that it isn't handled correctly overseas is simply pompous.

-4 ( +4 / -8 )

Too sweet and like the proverb says “it comes back to bite you”

Those lingering long over wine;

Those searching out mixed wine.

31  Do not look at the wine’s red color

As it sparkles in the cup and goes down smoothly,

32  For in the end it bites like a serpent,

And it secretes poison like a viper.

33  Your eyes will see strange things,

And your heart will speak perverse things.

34  And you will be like one lying down in the middle of the sea,

Like one lying at the top of a ship’s mast.

35  You will say: “They have struck me, but I did not feel it.

They beat me, but I did not know it.

When will I wake up?

I need another drink.”

-1 ( +0 / -1 )

It’s the foreigners fault again. We are to stupid to appreciate and correctly handle Japanese products. While the Japanese are so knowledgeable in storing wines in Japan.

Seriously, the problem is that there is no brand identity with Sake, the Japanese restaurants abroad prefer to charge huge markups on cooking sake rather than offer the good products.

marketing is non existent with ugly packaging and outdated promotional campaigns.

-8 ( +4 / -12 )

Oh yes, of course it's pompous.

> After all, the guy who said it is from the Japan Sake & Shochu Makers Association.

> What does he know about it, right?

> Anything that a Japanese person says regarding other countries, even when it involves a topic on which he or she has got some expertise, is automatically "pompous."

Sarcastic ramblings aside, you'd be right.

Oh, actually you are right. In a weird sarcastic way.

-9 ( +0 / -9 )

Imagine telling cultures that cultivated wine for eons that they don't know how to properly care for sake.

Its a niche drink and always will be.

When was the last time anyone, anywhere actually said "Boy, I'd kill for a glass of sake right now!"

-6 ( +1 / -7 )

Enjoyed a bottle tonight with the handmade sashimi sushi.

-1 ( +1 / -2 )

Its a niche drink and always will be.

That is just your opinion.

When was the last time anyone, anywhere actually said "Boy, I'd kill for a glass of sake right now!"

ALOT of people who drink it regularly. Just because YOU don't drink it doesn't mean others don't or don't want to.

1 ( +1 / -0 )

age and experience, son.

age and experience.

You may be old but you are not experienced

I haven't met a single person who drinks it for anything but the attention.

Like I said, no experience

1 ( +1 / -0 )

Sake is the right drink to have with many Japanese dishes.

1 ( +1 / -0 )

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