Hitoshi Utsunomiya, a board member of the Japan Sake & Shochu Makers Association. While domestic sake shipments continue to decline, overseas demand has grown steadily. Exports have increased five-fold over the past decade, and the average price has more than doubled.© Kyodo
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Overseas, there is still little understanding of sake and in some cases, storage methods are inappropriate, so we would like to further raise awareness by providing sommeliers with the correct knowledge and other innovations.
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