Professor Kaori Ishida of Komazawa Women's University, suggesting why there has been a recent increase in makeup products for men.© Mainichi Shimbun
quote of the day
A lot more emphasis is being placed on personal appearance with the spread of social networking systems. Also, men in their 30s and 40s already accustomed to skin care are interested in taking the next step, while at the same time there are many more female managers in the workplace.
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