Tiziana Alamprese, marketing director in Japan for the Italian car brand, referring to the car maker's decision to tie up with local gay organizations. In 2011, it began sponsoring gay film festivals and pride events, where it hands out red Alfa Romeo condoms. (Bloomberg)© Japan Today
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Alfa Romeo is a sexy brand. When you buy an Alfa Romeo, you make a strong statement. It’s about your identity, being yourself, making an individual choice, and we wanted to work for a cause that match
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