Buying these products contributes to reducing food waste. I want consumers to think of it as benefiting society.

He's right. We shouldn't hold our noses up so high. Many people go hungry every day. We should be grateful for what we have and use it wisely.

And what of the millions of shops in Japan throwing leftover food away? That is the real crime as well as the outrageous prices charged for food here.....

I agree Japan needs programs like overseas where charities collect leftover food from Hotel LS, restaurant, etc.

Recook the food and hand to out to Homeless, underprivileged, etc.

One of the biggest waste now are the coffee-pots, those can't be recycled and they have been banned now in many locations.

Another good option learn to cook from leftovers, many are surprised what I cook up.

...and since the consumption tax will hit 10%, you will be buying outdated foods more often as they cheapen them at the end of the day.

The reduced carts at the supermarkets are great, if cringeworthy for Lady Penelope Sense. Also, keeping your fridge half full, or even buying a smaller one (and a bigger freezer?) is a great way to avoid food waste.

Only buy what i need calorie wise.

Started checking these actions over a year ago. Items I can always find are sour cream, lettuce, milk and bread. Veggies lose their nutrients so always fresh.

One of the biggest waste now are the coffee-pots

Could you explain this more please.

Could you explain this more please.

I think It"s ME was referring to the single-serve coffee pods (or K-cups) that people use with their Keurig machines. For many people, there's a cup of plastic waste generated each time they have a pot of coffee, and it goes right in the landfill, at least in my country.