Chinese-style makeup expresses the inner strength and confidence of a person and it feels new here. I think the concept of a 'cool woman' is becoming widespread in Japan nowadays.

So Japanese women are discovering what looking like a grown up, "adult" woman is, rather than like a kawaiii 10 years old girl? Mind blowing.

https://mainichi.jp/english/articles/20200112/p2a/00m/0fe/009000c

Looked because I wondered what was that supposed to mean. Do not see the mature and bold stuff in it. And I am kind of thinking that the full white face is even creepier that the flashy pink cheek.

I do not get this thing about make up.

Chinese-style makeup expresses the inner strength and confidence of a person

Just don't confuse "inner strength" and "confidence" with "arrogance" and "self-entitlement".

One of the most enduring qualities of Japanese women is their humility and mindfulness of others' feelings. Please don't lose that.