Leslie Blodgett, head of San Francisco's Bare Escentuals Co, which was acquired by Japan's Shiseido last month. The success of the acquisition will depend on whether the brand's natural-beauty pitch will resonate with Shiseido's customers in Japan. (Bloomberg)
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Going into Japan is a challenge. We want to introduce to them a natural approach to makeup.
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Canukle
HAHAHAHAHAH - if it doesn't include 8 steps of lotion followed by 8 layers of cream, base, foundation, concealer, highlighter then powder....no go. Natural....HA! Good luck.