Hiromi Tamae, president of Ebisu Kogyo, a company that produced a video teaching proper Japanese bathing etiquette to foreigners at a “sento” public bath. It won a gold medal at an international business competition. (Asahi Shimbun)© Japan Today
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Hot springs are popular among foreigners, but I think bathing in a traditional sento will also create fun memories. The entire industry has to unite and come up with ideas to incorporate foreign touri
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