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It has become a status symbol to own a hotel in Kyoto, which brings such a high brand value. With companies buying up available lots as soon as they become available, land prices in Kyoto have not decreased much even during the pandemic.

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An official with the Kyoto branch of Teikoku Databank Ltd. Pricey hotels have been popping up one by one in Kyoto, just in time for demand to return now that tourists are back. The Kyoto city government says that in the three years since fiscal 2018, there has been an increase of about 12,000 hotel rooms.

© Asahi Shimbun

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Similar things happening in Karuizawa now, hotels going more and more for max number of rooms instead of good design. And the mayor here sees the town more like "the 24th ward of Tokyo" than a place full of green...

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