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People no longer care about the difference between men and women, making it easier for men to proudly proclaim, ‘I have a sweet tooth.’ For such men, Valentine’s Day is more than just a day of romance

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Toru Hikino, who runs Amato Danshi, a website dedicated to “sweet-toothed boys and men.” Chocolate sales are getting into full swing at department stores and specialty shops as Valentine’s Day again approaches. However, there seems to be a new trend on the rise as more male customers are seen among the women who typically crowd the sales floors. (Yomiuri Shimbun)

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There's 2 things I don't get. 1st: why is it that in Japan it's considered feminine to have a sweet tooth? I'm not sure if other cultures are like this, but this stereotype doesn't exist in the US. 2nd: if Japanese men generally aren't into sweets, how did Valentine's day become a day where women buy chocolate for men?

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People no longer care about the difference between men and women

And thats why people are fine when they go to thailand :)

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I really enjoy Valentine's time here in Tokyo. I like going around to the department stores and tasting their free chocolate samples. In the past it was usually just me among the many women who were savoring the chocolates. From the above comment ... guess I'll be getting some competition from more men this time around. So be it ...

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edojin I agree.

Enjoy choco shopping on the 15th when they are discounted.

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@RealityofFake

Yep for real! As I don't eat sweets, it now seems feminine to me too. Probably cause I'm always bringing home chocos for my girl.

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RealityofFakeFEB. 12, 2017 - 11:29AM JST There's 2 things I don't get. 1st: why is it that in Japan it's considered feminine to have a sweet tooth?

We probably shouldn't take very seriously comments in QotD that posit claims like this made by people whose businesses profit from people believing the claim is true.

Otherwise Japanese people really are unique and sugar processing takes place in their ovaries.

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