Toru Hikino, who runs Amato Danshi, a website dedicated to “sweet-toothed boys and men.” Chocolate sales are getting into full swing at department stores and specialty shops as Valentine’s Day again approaches. However, there seems to be a new trend on the rise as more male customers are seen among the women who typically crowd the sales floors. (Yomiuri Shimbun)© Japan Today
quote of the day
People no longer care about the difference between men and women, making it easier for men to proudly proclaim, ‘I have a sweet tooth.’ For such men, Valentine’s Day is more than just a day of romance
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