Lawyer Yoshihito Kawakami. Online giant Rakuten’s new “free shipping” policy has sparked a fierce backlash from sellers who will have to cover the actual shipping costs under the “free” program scheduled to take effect next year.
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Rakuten could be in violation of antitrust laws if it forces the sellers to shoulder the shipping costs. If a seller tacks on the shipping costs to the product prices while advertising 'free shipping,' the seller could be accused of mislabeling.
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