Satoaki Yamada, chief of the first research division at Sakebunka Institute Inc, which spreads information about sake. He says sake makers have failed to come up with effective measures to expand the customer base as more people shift to drinking beer and wine at home due to the pandemic.© Asahi Shimbun
quote of the day
Sake is losing ground as it fails to offer classic combinations, such as wine for steak and beer for ‘yakiniku’ grilled meat. It’s a critical situation.
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