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The lure of Japan's large domestic market is too strong, causing many companies to look inward for safe, reliable revenues. But with the population shrinking and aging, and the rest of the world growing, that strategy makes less sense every day. Japanese companies must look outward.

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Bloomberg columnist Noah Smith, on why Japan is struggling to make money off of its worldwide cultural cachet.

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Yeah, well good luck with that.

5 ( +5 / -0 )

Ricky beat me too it.

3 ( +3 / -0 )

Japan has always looked outward for economic growth. The statement above makes no sense.

-1 ( +1 / -2 )

Japan has always looked outward for economic growth. The statement above makes no sense.

Japan's development of shipbuilding in the 1930s, electronics from the 1940s and autos in the 1950s relied almost entirely on its large domestic market. Exports grew as a bi-product, almost reluctantly, even in the late 1960s.

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