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Twitter fills a void in Japan. Unlike Facebook, Twitter doesn’t require people to use their real names. A lot of Japanese consumers sign up with user names that correspond with a specific interest. This enables people to connect with others who are interested the same niche subject.

7 Comments

Kiyo Yamauchi, who leads user research for Twitter in Japan, commenting on the mass appeal of Tweeter in Japan.

© Bloomberg

©2019 GPlusMedia Inc.

7 Comments
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They don’t use their real names so that they can hide!

I used my real name to communicate publicly with a CEO, I know for sure that he got my message.....

0 ( +1 / -1 )

Actually there are a lot of fake names on FB, too.

3 ( +3 / -0 )

loads of perverts are happy to be in disguise so that they can pounce on their prey veiled in fake user names :)

0 ( +0 / -0 )

Wasn't that the reason why Mixi was popular for so long and Facebook didn't take off for a few years because of the whole anonymity thing?

1 ( +1 / -0 )

Riskymosaic that’s funny lol

0 ( +0 / -0 )

They did this to hide in that Japanese start-up Mixi, too, and it died because what was supposed to be an SNS became a scattered group of public interests with no faces, no names, and no real heart. Why are Japanese so scared of using their names?

0 ( +1 / -1 )

Daniel lafrance

Thanks. I was well aware of the irony though! Guess the mods disagreed about the comedic value, however.

1 ( +1 / -0 )

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