We've recently been seeing an increase in the number of environmentally aware young customers.

That’s a niche only a very few richer people can afford all the time, what would be necessary to bring a substantial change. Buying there four times a year or going twice a year to organic cooking restaurants is maybe very nice and healthy, but is surely more for show because most people can’t afford such a lifestyle at all.

Sven Asai

That’s a niche only a very few richer people can afford all the time, what would be necessary to bring a substantial change. Buying there four times a year or going twice a year to organic cooking restaurants is maybe very nice and healthy, but is surely more for show because most people can’t afford such a lifestyle at all.

That's simply not true. If you only shop at Bio c' Bon, then yes, perhaps, as their products tend to be a bit pricey. But you can eat environmentally friendly food at a normal budget. One step in becoming environmentally friendlier is to eat at least less meat, if you feel you can't ditch it completely. Quite often the environmentally friendly/vegetarian/vegan diet can be also be a lot cheaper than the carnivore diet.