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Women drink more as their participation in the labor market is increasing, and their disposable incomes are expanding. This trend works positively for wine consumption.

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Naoko Kuga, an analyst who tracks lifestyle changes at NLI Research Institute in Tokyo. Chilean vintners have emerged as the biggest beneficiary of Japan’s booming wine market. Their low-priced, fruit-driven product has found a receptive niche among women in their 40s and 50s, who have helped boost wine consumption to a new record every year since 2012. (Bloomberg)

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Kitchen drinkers maybe? Cheers!

2 ( +2 / -0 )

Women drink more as their participation in the labor market is increasing,

Tells you something about Japan's work environment

0 ( +1 / -1 )

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