Organizers vow to keep beer flowing at Rugby World Cup

Um, actually Heineken are deeply involved in European Rugby, there Is The Heineken Rugby Champions Cup. They arent Johnny Come Latelys, they have paid their dues.

Um, sponsoring for brand exposure is hardly "deeply involved".

"We will be on our toes to make sure there's enough beer for fans," the World Cup organizing committee CEO Akira Shimazu told AFP

Akira sounds like someone you could enjoy drinking with.

MoskolloToday  08:15 pm JST

So many good beers in japan, the world comes to watch a World Cup and you give them heiniken? Surely sapporo, kirin or Asahi

There will be plenty of that outside the stadiums in bars and Izakayas, but as official sponsor, I am sure Heineken paid a lot of money for those rights and will wanting maximize it. A few locals might even develop a taste.

Next year at the olympics, good luck buying a Pocari Sweat or iemon-cha....you can guarantee it will be all Coke branded beverages

Heineken have the technical know-how to keep the beer flowing at the stadiums.It's sad that Heineken get their snouts into the venues because they wouldn't even know what rugby is. 

Um, actually Heineken are deeply involved in European Rugby, there Is The Heineken Rugby Champions Cup. They arent Johnny Come Latelys, they have paid their dues.

Drunks! I'm not amused by them at all. I spend a lot of time in countries where alcohol consumption is very low, it's not a bad way to live. BTW, I spent 25 years in a trauma center and... drunks, I have zero tolerance for thier behavior.

fuuu I didn't look at the Timetable before now I am in Japan while this stupid WM is held there damn ...

Most places in Japan are already completely overcrowded, if there will be an extra crowd of annoying drunken fans rampaging trough the streets it will be a new level of annoyance ;(

Rugby fans have a lot to learn about how to properly tear up a town centre after a game and a gallon.

No hooligans at rugby games.

just lots of drinking & singing

There are cultural differences to consider, but Japanese people are the same after a few drinks."

What does that mean?

what an utter nonsense this article. I guess the writer is snuggling up to Heineken and the Loc2019 to assure at least his flow of beer is not interrupted and he is assured of the nice parti invites.

That’s all you can think about concerning the worldcup rugby? Beer and the fables of sold out games ?

they might not be violent hooligans the rugby fans but that does not make them gentlemen. Far from. But I agree that a loud drunk is better than a violent drunk

But Shimazu warned: "There's having fun and there's behaving poorly. Of course security will be careful to avoid cases where fans cause trouble for others. There are cultural differences to consider, but Japanese people are the same after a few drinks."

How people handle their liquor is not a cultural thing. Maybe the biggest difference is the level of rugby fanaticism.

Heineken have the technical know-how to keep the beer flowing at the stadiums.

It's sad that Heineken get their snouts into the venues because they wouldn't even know what rugby is.

Would have been better a local brewer emjoy the exposure.

The picture at the top looks like some British bitter, but if Heineken are supplying the drinks it will be fizzy lager instead of proper ale!

Agree, very different sort of fans in my experience.