2020 tokyo olympics

Long wait for Tokyo 2020 Olympic souvenir market to pick up

2 Comments
By STEPHEN WADE

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They should make new stickers with TOKYO 2021? on them. The taxis can wear them too. We might need new confused looking cute mascots too.

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The method for a rightsholder, the only one not to loose your pants, over unsold stock, is to license the sales rights of offficial products to licence companies, experts in this business.

the rightsholder gets a minimum guaranteed rightsfee and a commission on sales. Since Tokyo2020 has a strong position it should also have made a deal to help the licensees sell product through its channels WITHOUT taking any stock risk.

I agree that product labelled 2020 will be more popular and increase in collectors value because of the postponement. Regretfully the quality of the offered product is mostly poor and the prices too high.

Finally, sales of stock , after such an event, of stock, is practically nil.

But who at Tokyo2020 will come up with some creative sales boosting marketing schemes ?

0 ( +0 / -0 )

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