sports

Sponsors hail Naomi Osaka's courage on mental health

4 Comments
By MAE ANDERSON and ANNE D'INNOCENZIO

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4 Comments
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Let’s see,...how can We ‘make a buck’ from someone else’s pain?”

- “We are moving from mental health and mental illness as a ‘they” thing to a ‘we’ thing,” he said. “These are ordinary common human problems.” -

Naomi Osaka’s seen as ‘just a commodity to her sponsors. According to the analyst below, her possible and highly probable, anxieties and ‘very personal’ mental disorders to be further exploited for others’ financial gain, if and when she returns to competition. 

“Forbes quoted veteran Columbia University marketing consultant & lecturer Joe Favorito: "I don't think there will be any kind of brand damage," - "Where she comes out of this personally, as opposed to professionally, hopefully will be a good story that sponsors will want to be a part of." -

Shameful, Joe Favorito. Just the kind of ‘consulting’ big business relies upon: “So, Joe. What’s our profit margin with all this ‘mental health stuff?”

2 ( +4 / -2 )

It's just the pc thing to say.

1 ( +3 / -2 )

I think there is a compromise here.

The after match press conference could be managed, semi structured, structured format, with a interviewer, compere.

Less pugnacious.

0 ( +0 / -0 )

Sponsors have spoken. Your'e screaming at clouds now boys…

0 ( +1 / -1 )

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