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Tokyo 2020 Olympic sponsorship deals near $3 bil: IOC

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Record revenues from the Tokyo 2020 Olympics sponsorship program have edged closer to $3 billion with more partners expected, the International Olympic Committee (IOC) said on Wednesday.

Nice, how about giving about 1 billion back for all the hassle Tokyo has to go to? Oh wait.

John Coates is laughing all the way to the bank.

1 ( +2 / -1 )

Scetchy? Tax payer money and scetchy not the most reassuring artical. 3 times profit 3 times over budget. These 2 +weeks are costing a lot. Hope I get 3 times my salery to cover the tax bill.

-1 ( +2 / -3 )

If I read this article right, income for the IOC is 3bill while cost for Tokyo is 16.8bill plus.

4 ( +6 / -2 )

That's an insane amount of sponsorship revenue, well done! 3 times any previous Olympics, very well organized!

-6 ( +1 / -7 )

That's an insane amount of sponsorship revenue, well done! 3 times any previous Olympics, very well organized!

Sign of the times I guess that some people judge success in terms of money. I guess it's sadly what the Olympics has become after all - a massive advertising expo.

For mine, the benchmark of a well-run games is London 2012, and it will be hard to beat - if ever. (As an Aussie, I can even admit it!) They did a brilliant job - yes, with 1/3rd of the sponsorship - used compact venues that have not become white elephants, all the venues were close together and not moved to far-flung regions. I also dont recall too many constant budget blowouts in the years leading up.

4 ( +6 / -2 )

For mine, the benchmark of a well-run games is London 2012, and it will be hard to beat - if ever. (As an Aussie, I can even admit it!) They did a brilliant job - yes, with 1/3rd of the sponsorship - used compact venues that have not become white elephants, all the venues were close together and not moved to far-flung regions. I also dont recall too many constant budget blowouts in the years leading up.

London was a well-run games, but the final cost was almost four times the cost in the original bid.

3 ( +3 / -0 )

The London Olympic Stadium was converted at huge taxpayer cost into a not very good football stadium and then leased at well below market rates to West Ham United, a team with very politically-connected owners. The club's old ground, seemingly preferred by most fans, was sold off for development.

Some aspects of the London Games were very good, the success of Team GB that got the locals going, the marathon course that went through tiny arcades, and the ceremonies with their populist "two fingers to the government" inclusion of the NHS, but I don't think the games themselves were much of a success in economic terms. The Games sucked up all of the UK Lottery money, leaving little for grass roots sports around the country. There's not much point inspiring kids with gold medals if local authorities have no money to provide them with facilities.

3 ( +3 / -0 )

Games converted to soccor, thats the best govts can do these days; good my dues are neglegable

0 ( +0 / -0 )

The best part of the London games was Daniel Craig as Bond and the Queen parachuting out of a chopper.

4 times over budget !!!

All you need are existing venues with lipstick!

Tokyo is puting in guard rails in hundreds of train stations for blind gaijin, and replacing thousands of 'unsightly' above ground electric lines with below ground lines.

new venues that are unnessesary = 16 billion
1 ( +1 / -0 )

 income for the IOC is 3bill while cost for Tokyo is 16.8bill plus...

The main stadium and others will be used to keep money coming in long AFTER 2020. What's more? Tokyo is counting on the first visitors to become repeaters.

0 ( +0 / -0 )

Expect all Japan Inc, ads for Tokyo income. Nintendo will spend three times than Toyota.

0 ( +0 / -0 )

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