Top Olympic sponsor Panasonic ending its contract with IOC

And will be replaced within seconds from a Chinese company. No loss for IOC.

Power corrupts.

The IOC has become fat, corrupt and spoiled over the years.

I find it really weird that one of the sponsors is Coca Cola! What a complete misfit for a sports venue!

Well done Panasonic. Those hundreds of millions of dollars can be used elsewhere - away from the notoriously corrupt "Olympic family".

Hopefully Toyota and Bridgestone follow suit. It would be nice to see the Olympic movement struggle for funding, but it probably wont happen with crooked Chinese companies eager to splash their cash.

In a report several months ago by the Japanese news agency Kyodo, unnamed sources said Toyota was unhappy with how the IOC uses sponsorship money. It said the money was “not used effectively to support athletes and promote sports.”

Yeah, I'm sure that is its primary concern... Nothing to do with all the safety data scandals at all of its car makers that have all but ruined its reputation and standing, not to mention its probable knock-on effect on Japan.

Better start savings, and Olympic sponsorship is just the first to go.

The rats are jumping ship.

Good. The IOC is a ludicrously corrupt, administratively incompetent joke of an organization.

David K AndersonToday 08:46 pm JST.

Good. The IOC is a ludicrously corrupt, administratively incompetent joke of an organization.

Perfectly in line and suiting to the operations of it's list of top sponsors, one would've thought.

The only real reason to jump ship for any of them is financial.

Fighto!Today 06:34 pm JST

Well done Panasonic. Those hundreds of millions of dollars can be used elsewhere - away from the notoriously corrupt "Olympic family".

Hopefully Toyota and Bridgestone follow suit. It would be nice to see the Olympic movement struggle for funding, but it probably wont happen with crooked Chinese companies eager to splash their cash.

One word for you talking about corrupt and crooked in connection with the Olympics- Dentsu.

One word for you talking about corrupt and crooked in connection with the Olympics- Dentsu.

Not going to disagree.

Dentsu is as corrupt as black companies come. I was actually hoping they would have gone bankrupt after their corruption was exposed, but sadly it is still going.

Hopefully Toyota and Bridgestone follow suit. It would be nice to see the Olympic movement struggle for funding, but it probably wont happen with crooked Chinese companies eager to splash their cash.

I sense a bit jealousy here.

Not to worry, some major Chinese company will sponsor them and/or a big Korean company, and then low and behold Sapporo's bid for the winter Olympics (if it once again officially bids after dropping out for 2030), will be non-starter and you'll have China getting more things held there.