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J.League signs $2 billion deal for online broadcasting of games


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This shows the huge disparity in business acumen between Japan's soccer and baseball leagues. Despite being way more popular and established, NPB has never gotten a deal like that (only the Pacific League has an online broadcast deal).

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NPB has no interest in the outside world. They figure they've sown up the domestic audience and that's that. look at what MLB does in terms of securing a global audience and then at what NPB does, or doesn't do. Its night and day.

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who is going to watch J2 and J3 matches?

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nobody, but the point is at least the J-league is trying to promote itself to a wider audience unlike baseball, which actually has a better product in terms of producing world-class players.

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