Olympics sponsors in limbo as year-end contract expiration looms

Don't continue to finance a lost cause, spend the money on pay rises for your staff. After all they are the ones who make the money.

Knowing Japan it will be opposite. They will get huge subsidies from government that they won't have to pay off.

So Olympics will go on, with or without sponsor?

 Local sponsors' contracts cover only Tokyo 2020, unlike a smaller number of worldwide sponsors. "While some sponsors see benefits even with reduced attendance at the Games, for others its hard to see the point," said one of the sponsor sources.

Local businesses already facing hardship just to keep their business open. Now they were being expected to keep sponsorships support for next year?

politically important national project

That's the main problem. It should be an athletically important project, not a political one.

With 75% of the Japanese public not caring for the Olympics, pulling out probably won't damage a company's bottom line too much.

Olympics at any cost. But it’s the economy, failed businesses, individual hardships and those whose lives have been destroyed who will pay the price. As long as Japan doesn’t lose face and the the pigs at the trough are still gorging, that’s all that matters. Normal people don’t count, cannon fodder.

Sponsorship deals aren't one sided. Sounds like it's just a business decision. They are just unwilling to pay and waiting for government or others to pay.

Being a business insider i can not stop wondering what kind of legal representatives these sponsors have.

they have paid to support an event. An event which did not happen. Yet. So, if anything, and that is common in all event sponsorships, they would be entitled to a reimbursement, or the very least a free extention. Any company paying for an extention is barking mad

The taxpayer will suffer for this massive ego-driven quagmire also known as the Olympics. When the IOC comes knocking its important for citizens to tell them to get lost and take their faulty product elsewhere.