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© KYODOTicket price ceiling set for Tokyo 2020 Olympic opening ceremony
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Yubaru
Just increasing ticket costs is not the way to increase the "value" of the event itself. Gotta say though, it's a-typical Japanese marketing at work here, over-hype and over-price, something and people will come.
Dango bong
one thing is for sure, if Japan is running it, it will be a rip off...
sir_bentley28
All that glitters isn't gold. For that price, at least a used car should be included!
afanofjapan
I think people arent understanding that this will be the MAXIMUM ticket price. i.e. front row seats in the vip area with drinks and canapes or whatever. Has very little relevance to the nosebleed section prices most punters will be sitting in.
Of course within 1-2 minutes of the tickets being released, all of the 'dafuya' scalpers will have snapped up every available affordable ticket, and shortly after we will see these tickets on Mercari, Yahoo auctions and the like, sold at much higher prices, and with little regard to this 'price ceiling'
I guarantee 90% of tickets will end up being sold that way. I hope they put measures in place to stop this.
wanderlust
@dangobong - not Japan, it's Dentsu who are running these games on their behalf! 2-3 floors of their Shimbashi HQ Tower are dedicated to the Lords of the Rings.
maybeperhapsyes
Tickets should bear the name of the purchaser who should present their ID card on the day of the event. If they don't match...no entry.
Simple...but I get the impression simple is not what they want, and inflated prices spark more demand.
= publicity.
DaDude
I believe ticket prices are based on average costs within thee country. Tickets for the Beijing Olympics were dirt cheap compared to the following London Olympics. If you think about prices for concerts, movies and restaurants here, I expect tickets to be high.
I went to the Beijing Olympics and remembered paying around JPY500 for weightlifting tickets while drinking a JPY70 beer. That will never happen here.
Haruka
I think it should all go by lottery and be free like my first Sky Tree tickets. I won the lottery for it and got 3 free tickets.
shogun36
hmmm pay rent for a few months or check out the opening ceremony for one night. decisions decisions......
smithinjapan
Sounds like the J-corp mentality that is seeing everything from movie theatres to concerts and sporting events suffer; max out prices and you'll make more if more people come (not realising if you make it cheaper MANY more people will come and increase profits exponentially). Seriously, the average number of people when I go to see a movie these days is about 4 (including me) in the seats, and that's for cheap days at 1300. I know many people who say they would go more often if it were cheaper, and that goes for concerts, sports, and it will be the case for the Olympics.