NBC fails in bid to change order of teams in opening ceremony

i agree with this. Why should NBC get whatever it wants? typical American attitude.

At least one decision indicating it isn't all about the money. Plus a bit of respect for the local language. Good.

Why the one-hour delay? Don't American TVs have a recording function?

If the order of entry is in the local language (except for the host nation which traditionally is the last team to enter the stadium), how will they do it in Tokyo? Will team names be in kanji, katakana, romaji or English?

They want the US team to go out near the end, why? Typical smug "We're Number One" attitude. This is in Brazil, a country that speaks Portuguese, hosting an international event. This is the Olympics and it isn't about America only. It's already disgusting to think that some of the members of the Rio organizing committee thought NBC's request was even relevant or valid to begin with.

how will they do it in Tokyo? Will team names be in kanji, katakana, romaji or English?

Judging from this video I found on Youtube, the team names in the 1964 Games were in English.

Which kinda goes against the IOC guidelines of 'alphabetical order in the local language' - but how do you put kanji/kana in alphabetical order?

https://www.youtube.com/watch?v=I7sK2szyQno

I stopped watching the Olympics when NBC began covering the games. I disliked that advertisements got more air time than the events themselves. It was quite a contrast from ABC, which formerly aired the games for decades, and did an amazing job.

They want the US team to go out near the end, why? Typical smug "We're Number One" attitude. This is in Brazil, a country that speaks Portuguese, hosting an international event. This is the Olympics and it isn't about America only. It's already disgusting to think that some of the members of the Rio organizing committee thought NBC's request was even relevant or valid to begin with.

Part of it is to do with the size of the teams. America's team will be by far the largest, and take up the most space on the track on on the field. Logistically-speaking, it is easier for the larger teams to come near the end. In most games Russia (formerly the Soviet Union) would normally be on the track at the same time, which was interesting to see. Estonia's team will not get much attention as it marches behind the "Estados Unidos," nor will their fans and families be able to hear or see much of their athletes in the ceremonies. But I guess Uzbekistan will be happy with the extra attention they get.

Kanji order is easy:

A I U E O etc.

The US would have the same situation here for Tokyo 2020 if they went by kana/kanji order using the official name in Japanese: アメリカ合衆国.

i agree with this. Why should NBC get whatever it wants? typical American attitude.

Nobody said they SHOULD get whatever they want. They asked and the IOC rules made it impossible. End of story. Overseas Olympic coverage is always a problem for U.S. broadcasters. They'd prefer live broadcasts if possible, but will tape-delay when not possible. Always has been this way and always will be. Apparently if they could have had the U.S. move to near the end of the parade there would have been a larger U.S. audience watching and NBC could charge more for advertising during that slot. It's not arrogance, just business.

The US would have the same situation here for Tokyo 2020 if they went by kana/kanji order using the official name in Japanese: アメリカ合衆国.

You're right. But the time difference between the U.S. time zones and Japan's mean where the U.S. team appears in the parade will be irrelevant. It's STILL going to have to be tape delayed for most viewers in the U.S.

It's all about TV ratings. More U.S. people will stay tuned watching other countries parade by while waiting for the U.S. delegation to show up.

It's like the lead-in show before One Piece gets a boost in the ratings due to One Piece's popularity.

Rio Olympic organizers want those ratings too since they earn a cut of the ad money (with the US being the largest ad market).