Tokyo Olympics must firm up $3.3 billion in sponsor income

Absolutely disgusting, immoral and unethical for an organisor to even contemplate to ask for more money from sponsors to an event the organisers have decided to postpone. If anything, these sponsors have the right to reimbursements or compensation for the delay. Seeing the particular circumstances asking the sponsors not to ask compensation is correct and I am sure all would agree.

The torch relay should not be expensive at all and has special sponsors, saving on that is unnecessary although reducing it in size makes sense, it has become a ridiculously stretched out project.

Dentsu once again shows it’s greed and has learned nothing from its recent scandals or finds itself above the usual rules and outside of moral obligations. They should be making the rounds of sponsors to bow and apologize for the delay, ask for understanding NOT for more money.

the delay does NOT require a lot more money it requires expertise and professional management from the organisors

Sixty-seven companies have signed up as local sponsors for the Olympics or Paralympics, most lined up by Dentsu Inc, the giant Japanese advertising agency that serves as the exclusive marketing agency for Tokyo 2020.

The marketing arm of the LDP reveals itself as the spawn of Satan yet again.

Anything involving Dentsu as usual involes massive costs little return and a dumbing down of all they touch.

"Sixty-seven companies have signed up as local sponsors for the Olympics or Paralympics, most lined up by Dentsu Inc, the giant Japanese advertising agency that serves as the exclusive marketing agency for Tokyo 2020." Um....lined up by Dentsu? That means that Dentsu is receiving brokerage fees to get these companies "lined up" to sponsor yes? And how much exactly is Dentsu themselves putting on the table as a sponsor?

I doubt they’ll be able to get a lot from sponsors. They are all tightening their belts now and probably don’t want to invest in an event that is likely to be as sparsely populated as a Trump rally in Tulsa.

Smells of corruption

Organizers and the IOC say they are hoping to cut costs next year by “downsizing and simplifying.”

I still say the best way to "downsize and simplify" is to just cancel the damn thing. Throwing good money after bad.

delayed for a year

you mean cancelled forever, refund the money NOW!

Japanese corporates are gaga about the Olympics and are willing to do whatever the state tells them. They're willing to take a massive financial hit for the sake of the pride of the nation. It's an odd attitude in a developed country in this day and age.

It's an odd attitude in a developed country in this day and age.

And it's why despite simple logic and common sense, they'll press on with inevitable failure. It's marvelous to behold.

Sixty-seven companies have signed up as local sponsors for the Olympics or Paralympics, most lined up by Dentsu Inc, the giant Japanese advertising agency that serves as the exclusive marketing agency for Tokyo 2020.

Shouldn't it say STRAIGHT ARMED by dentsu…..

Japanese corporates are gaga about the Olympics and are willing to do whatever the state tells them. They're willing to take a massive financial hit for the sake of the pride of the nation. It's an odd attitude in a developed country in this day and age

Exactly, perfect analysis.

It is One Team, cost is not an issue

With a well oiled printing press.

Sounds like politics wants to protect another company, a bit like we saw with Nissan. We're past the honor stage. What if the second wave hits at that time, or something, who's going to foot the bill then?

zichiToday  12:41 pm JST

The Tokyo 2020 games will become the most expensive games that never happened. 

$25 billion.

..With many of the world's athletes not attending.