The requested article has expired, and is no longer available. Any related articles, and user comments are shown below.
© Copyright 2020 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.Tokyo Olympics must firm up $3.3 billion in sponsor income
By STEPHEN WADE TOKYO©2024 GPlusMedia Inc.
16 Comments
Login to comment
talaraedokko
zichiToday 12:41 pm JST
The Tokyo 2020 games will become the most expensive games that never happened.
$25 billion.
..With many of the world's athletes not attending.
talaraedokko
Sounds like politics wants to protect another company, a bit like we saw with Nissan. We're past the honor stage. What if the second wave hits at that time, or something, who's going to foot the bill then?
drlucifer
Exactly, perfect analysis.
It is One Team, cost is not an issue
With a well oiled printing press.
GW
Shouldn't it say STRAIGHT ARMED by dentsu…..
Wallace Fred
And it's why despite simple logic and common sense, they'll press on with inevitable failure. It's marvelous to behold.
JeffLee
Japanese corporates are gaga about the Olympics and are willing to do whatever the state tells them. They're willing to take a massive financial hit for the sake of the pride of the nation. It's an odd attitude in a developed country in this day and age.
indigo
you mean cancelled forever, refund the money NOW!
YeahRight
I still say the best way to "downsize and simplify" is to just cancel the damn thing. Throwing good money after bad.
Goodlucktoyou
Smells of corruption
rainyday
I doubt they’ll be able to get a lot from sponsors. They are all tightening their belts now and probably don’t want to invest in an event that is likely to be as sparsely populated as a Trump rally in Tulsa.
dbsaiya
"Sixty-seven companies have signed up as local sponsors for the Olympics or Paralympics, most lined up by Dentsu Inc, the giant Japanese advertising agency that serves as the exclusive marketing agency for Tokyo 2020." Um....lined up by Dentsu? That means that Dentsu is receiving brokerage fees to get these companies "lined up" to sponsor yes? And how much exactly is Dentsu themselves putting on the table as a sponsor?
Cricky
Anything involving Dentsu as usual involes massive costs little return and a dumbing down of all they touch.
Alfie Noakes
The marketing arm of the LDP reveals itself as the spawn of Satan yet again.
robert maes
Absolutely disgusting, immoral and unethical for an organisor to even contemplate to ask for more money from sponsors to an event the organisers have decided to postpone. If anything, these sponsors have the right to reimbursements or compensation for the delay. Seeing the particular circumstances asking the sponsors not to ask compensation is correct and I am sure all would agree.
The torch relay should not be expensive at all and has special sponsors, saving on that is unnecessary although reducing it in size makes sense, it has become a ridiculously stretched out project.
Dentsu once again shows it’s greed and has learned nothing from its recent scandals or finds itself above the usual rules and outside of moral obligations. They should be making the rounds of sponsors to bow and apologize for the delay, ask for understanding NOT for more money.
the delay does NOT require a lot more money it requires expertise and professional management from the organisors