Tokyo 2020 Olympic Games mascot Miraitowa holds the torch of the Tokyo 2020 Olympic Games during an event to mark the 300-day milestone to the starting date of the torch relay, in Tokyo on June 1. Photo: REUTERS file
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Tokyo 2020 Olympic domestic sponsorship tops $3 bil as companies pile in

26 Comments
By Karolos Grohmann

The Tokyo 2020 Olympics have generated record domestic sponsorship revenues of more than $3 billion, the International Olympic Committee said on Tuesday - three times more than any previous summer Games.

There is huge enthusiasm among the Japanese for the Tokyo Games, and the public have rushed in their millions to buy tickets.

The IOC's Coordination Commission chief for Tokyo, John Coates, said local sponsorship agreements were up to 62 companies for all three tiers of sponsorship arrangements.

"This equates to revenues exceeding 3.0 billion dollars from national partnerships. That is an amazing amount of money," Coates told the IOC session. "This does not include the partnerships with (Japanese companies) Toyota, Bridgestone and Panasonic and their contribution to the TOP program."

The three companies have separate deals with the IOC as major sponsors of the organization, worth hundreds of millions of dollars in total.

Coates told Reuters revenues currently stood at $3.1 billion and Japanese organizers had filled most categories in their three-tier sponsorship plan.

"Not much more," Coates said when asked if more domestic deals were expected in the coming months.

Tokyo now has 15 gold partners, 32 official partners and 15 companies that have signed up as official supporters.

In comparison, the London 2012 Games raised roughly $1.1 billion from domestic sponsors - a record at the time - while Rio de Janeiro in 2016 claimed it had slightly surpassed London, although that is unlikely with final accounts inaccurate given ongoing corruption probes linked to those Olympics.

The IOC has been struggling to attract new cities to bid for the Games and awarded the 2026 Winter Olympics on Monday to Milan and Cortina D'Ampezzo after four other cities dropped out and Stockholm was left as the only other bidder.

But in Japan, the Games have generated great enthusiasm with 7.5 million citizens registering to apply for tickets through a lottery system, many of whom ended up without any.

Tokyo's bid file had said some 7.8 million tickets would be available for Games but 20-30 percent of those are reserved for international customers and sponsors.

"7.5 million ticket (requests). This is an indication of this strong support and high level of interest among the Japanese public," Coates said.

© (c) Copyright Thomson Reuters 2019.

©2019 GPlusMedia Inc.

26 Comments
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That is all fine and dandy but does this mean tax payers who have been paying for everything will get their money back? If not, who gets all the money?

14 ( +18 / -4 )

Just further proof that corporations here are flush with cash and can afford to spend it on sponsoring the Olympics!

The opposition parties idea of a higher corporate tax seems might appropriate right about now!

18 ( +18 / -0 )

and all will be forgotten the day after the closing ceremonies what a waste of money

7 ( +13 / -6 )

Just goes to show that it is all about money!

13 ( +16 / -3 )

Unbelievable money! Further proof the economy is ticking along nicely. Huge corporate money, plus millions of Mom and Dads paying massive prices to secure tickets for once in a lifetime event. Tokyo 2020 will be the richest, most attended and successful Olympics of all time!

-18 ( +5 / -23 )

There is huge enthusiasm among the Japanese for the Tokyo Games, 

"7.5 million ticket (requests). This is an indication of this strong support and high level of interest among the Japanese public," Coates said.

Nice propaganda piece.

12 ( +14 / -2 )

How much of this is with Tokyo and how much is with the IOC? I'm doubting 3 billion all goes to Tokyo?

9 ( +10 / -1 )

Hope lights our way

Hope is the prop of the desperate. (Thucydides)

6 ( +9 / -3 )

Great. I'm looking to seeing this money being used to pay off the expenses of putting on the run-and-jumpfest, so we, the taxpayers, don't wind up getting shafted with the bill until hell freezes over.

Some hope.

9 ( +11 / -2 )

plasticmonkeyToday 08:02 am JST

There is huge enthusiasm among the Japanese for the Tokyo Games, 

"7.5 million ticket (requests). This is an indication of this strong support and high level of interest among the Japanese public," Coates said.

Nice propaganda piece.

Back in 2009 when Tokyo failed to win the 2016 Summer Olympics, the reason given by the IOC was a lack of public support. Following that failure (and Shintaro Ishihara's notorious hysterical meltdown in Copenhagen) a massive PR campaign was launched in Tokyo to boost public support for 2020. There was never any question of putting the Olympics to a public vote, of course. The PR campaign somehow managed to push support over whatever level the IOC would find acceptable and Tokyo won 2020.

There was a high level of public opposition then and there still is now. The propaganda onslaught has simply buried it, unfortunately.

19 ( +20 / -1 )

Wow, that’s nationalism. How much is foreign-based companies money? How much arm twisting or government brow-beating was there? Good luck Japan.

3 ( +5 / -2 )

plasticmonkeyToday 08:02 am JST

There is huge enthusiasm among the Japanese for the Tokyo Games, 

"7.5 million ticket (requests). This is an indication of this strong support and high level of interest among the Japanese public," Coates said.

Nice propaganda piece.

Exactly

Back in 2009 when Tokyo failed to win the 2016 Summer Olympics, the reason given by the IOC was a lack of public support. Following that failure (and Shintaro Ishihara's notorious hysterical meltdown in Copenhagen) a massive PR campaign was launched in Tokyo to boost public support for 2020. There was never any question of putting the Olympics to a public vote, of course. The PR campaign somehow managed to push support over whatever level the IOC would find acceptable and Tokyo won 2020.

There was a high level of public opposition then and there still is now. The propaganda onslaught has simply buried it, unfortunately.

Right on the money Alfie!

9 ( +10 / -1 )

This equates to revenues exceeding 3.0 billion dollars from national partnerships. That is an amazing amount of money

Awesome , companies swimming in money to splurge on sponsorship and such yet as soon as talk turns to giving pay rises to the contract workers on minimum wages, the cries of " we can,t afford it" go up in unison. Crooked as ever .

9 ( +9 / -0 )

The Tokyo 2020 Olympics have generated record domestic sponsorship revenues of more than $3 billion

> The 2020 Olympics and Paralympics — to be held in Tokyo, Japan — are estimated to cost the national government 801.1 billion yen ($7.03 billion)

Still need 4.03 billion dollar to even the costs. And even if there is profit, i highly doubt that money will go to Tohoku as promised.

Again, people getting rich, just not the people who really deserve it.

13 ( +13 / -0 )

Prepare to be DISGUSTED!!

4 ( +6 / -2 )

and all will be forgotten the day after the closing ceremonies what a waste of money

Not by all, people still tell me stories about the 1964 Tokyo Olympics. Beijing still opens their stadium which plays 2008 highlights on tge big screen all day. Growing up in L.A., I never hear a peep about the 1984 games. Asian countries dig the Olympics more than Western countries and it shows.

-1 ( +1 / -2 )

I wonder how many people change their buying or spending habits based on a manufacturer or other company sponsoring the Olympics?  My guess, not many.

5 ( +5 / -0 )

So no pay raise for the workers ??

5 ( +5 / -0 )

plasticmonkeyToday 08:02 am JSTThere is huge enthusiasm among the Japanese for the Tokyo Games, 

"7.5 million ticket (requests). This is an indication of this strong support and high level of interest among the Japanese public," Coates said.

Nice propaganda piece.

ThattalaraedokkoToday 09:00 am JSTWow, that’s nationalism. How much is foreign-based companies money? How much arm twisting or government brow-beating was there? Good luck Japan. is a cute mascot standing there, isn't it?

Just like it was when the 100th Modern Olympics of 1996 were held not in Greece as it was originally scheduled to be but in Atlanta, GA, U.S.A. It was a reelection year for Bill Clinton and he gave a long-winded speech at the opening ceremony and shed a croc tear for the media, master showman that he is. That's the 'Slick' in his nickname. Also the coverage by ABC-TV was so jingoistic and downright sickening. NO non-American achievements were covered, the press kept babbling on and on about the American medal winners but not others, many of the US athletes themselves were downright arrogant - they said, 'Only the gold will do' and the ones who got silver and bronze raised hissy-fits.  

I hated every minute of the 1996 'Ego-Lympics', from the nationalistic opening ceremony to the stereotypical corny ending one. OK, so a major musical act of the opening day was not American - it was Celine Dion destroying an Aretha Franklin classic and she always grates my nerves. Sounds like an alley cat that got its tail caught in an electric fence outside during a thunderstorm. Sometime during those 2 weeks' 'entertainment' there was that ultra-irritating 'Macarena' too.  I HATED it!

That left a vey sour taste in my mind which remains even now. The big question is: Can Japan top this in the egotistical nationalism department in 2020? Can any host country top the 1996 Summer Olympics when it comes to ultimate national stupidity? Stay tuned for the next exciting episode of.........

0 ( +1 / -1 )

It's all a sham. It's put together under the guise of bringing the world together for competition, humanity, blah blah blah. In reality, it's just big business, bribes, friends helping friends to get more rich.

5 ( +6 / -1 )

To all those who applied for Olympic tickets but received none, you know where those tickets went.

3 ( +3 / -0 )

"Good luck Japan."

Thanks, but when you have a boatload of money -as Japan does- you don't need luck.

-6 ( +1 / -7 )

" revenues currently stood at $3.1 billion and Japanese organizers In comparison, the London 2012 Games raised roughly $1.1 billion from domestic sponsors "

So Tokyo raised 3 times the amount of money that London did. I guess you can say that people love Tokyo 3 million times.

Well done Tokyo well done!!!!!

-8 ( +1 / -9 )

Unbelievable money! Further proof the economy is ticking along nicely. Huge corporate money, plus millions of Mom and Dads paying massive prices to secure tickets for once in a lifetime event. Tokyo 2020 will be the richest, most attended and successful Olympics of all time!

This cheerleading is getting off the wall funny, honestly.... LOL.

5 ( +6 / -1 )

Agree with @wakarimasen. I wouldn’t ho seeking out a product or a service just because they are a “proud Olympics sponsor” or has the Olympics logo.

3 ( +3 / -0 )

> This cheerleading is getting off the wall funny, honestly.... LOL.

Brother, I agree! Comedy gold!

-1 ( +0 / -1 )

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