tennis

Federer faces ID crisis in switch from Nike to Uniqlo

9 Comments
By Pritha Sarkar

The requested article has expired, and is no longer available. Any related articles, and user comments are shown below.

© (c) Copyright Thomson Reuters 2018.

©2018 GPlusMedia Inc.

9 Comments
Login to comment

I am really happy to hear this! Uniqlo is now more popular than Nike! Good for them, and greatest player of all time Federer. its a great shop.

-4 ( +2 / -6 )

Uniqlo want a more recognisable face than Nishikori?

3 ( +5 / -2 )

"Identity crisis"????  Surely some hyperbole????

5 ( +5 / -0 )

Roger Federer is a great player, has excellent management, and he is as close to perfect as any brand Ambassador can be.

Uniqlo already got their money’s worth. And he will get a deal with Nike on shoes and the RF sub brand. Nike is in check mate position, if they are clever and not emotional, they will just take the shoe/rf deal. Mr Federer will only play this and maybe next season anyway

1 ( +3 / -2 )

Uniqlo is now more popular than Nike!

In what universe?

7 ( +7 / -0 )

I'd wear Uniqlo 24/7 for $30 million a year. Come to think of it, I'd even do it for $10 million!

2 ( +3 / -1 )

Nike's logo is not a "swish." It's a "swoosh." Always has been.

2 ( +2 / -0 )

Don't allow yourself to be USED as a human billboard. Show some BACKBONE.

-2 ( +0 / -2 )

Capitalism at its worst.

I have never and will never understand why people would want to buy something becsuse some star is promoting it. I have never and will never.

Meanwhile the average taro and hanako making less than 2million yen a year are the ones flooding uniqlo to part with their litle hard earned cash.

0 ( +1 / -1 )

Login to leave a comment

Facebook users

Use your Facebook account to login or register with JapanToday. By doing so, you will also receive an email inviting you to receive our news alerts.

Facebook Connect

Login with your JapanToday account

User registration

Articles, Offers & Useful Resources

A mix of what's trending on our other sites