Federer faces ID crisis in switch from Nike to Uniqlo

I am really happy to hear this! Uniqlo is now more popular than Nike! Good for them, and greatest player of all time Federer. its a great shop.

Uniqlo want a more recognisable face than Nishikori?

"Identity crisis"????  Surely some hyperbole????

Roger Federer is a great player, has excellent management, and he is as close to perfect as any brand Ambassador can be.

Uniqlo already got their money’s worth. And he will get a deal with Nike on shoes and the RF sub brand. Nike is in check mate position, if they are clever and not emotional, they will just take the shoe/rf deal. Mr Federer will only play this and maybe next season anyway

Uniqlo is now more popular than Nike!

In what universe?

I'd wear Uniqlo 24/7 for $30 million a year. Come to think of it, I'd even do it for $10 million!

Nike's logo is not a "swish." It's a "swoosh." Always has been.

Don't allow yourself to be USED as a human billboard. Show some BACKBONE.

Capitalism at its worst.

I have never and will never understand why people would want to buy something becsuse some star is promoting it. I have never and will never.

Meanwhile the average taro and hanako making less than 2million yen a year are the ones flooding uniqlo to part with their litle hard earned cash.