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Microsoft, Fujitsu provide info on pets lost in quake-hit areas

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Microsoft Japan Co has tied up with Fujitsu Corp to provide information on pets being sheltered at areas struck by the Great Eastern Japan Earthquake through MSN’s MSN Pet Search service. Microsoft said in a press release that the service puts people, who lost pets in the disaster, in touch with shelter organizations, in the hope that they will find out whether their pets survived or not.

Data on sheltered animals (shelter area, characteristics, photos) kept at the Miyagi Prefecture Emergency Relief Center for the Displaced Animal Relief Assistance Service is being collected by Fujitsu. Another reason for the service, said Microsoft, is to help decrease the number of animals that may have to be culled.

Currently, information on 50 animals being cared for at places like the Ishinomaki Animal Relief Center has been made public and further information will be posted regularly, Microsoft said. Public data can be viewed for free on PCs and Internet-enabled cell phones.

© Japan Today

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This report is very thin to say the least. It makes a promise that there is a database and then leaves us high and dry! It also seems that with all its clout, the big M$ together with Fujitsu can only get data on 50 animals - and that in August. How many months - five!! - have those animals waited on this activity? Maybe a better question would be, why they have waited so long to start, maybe to ensure costs are low as by now most lost animals that survived the earthquake and subsequent tsunami will not have survived! A lame PR effort! Where can the database information be accessed? At minimum a URL is necessary here. Come on JT, complete the story.

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