Mitsubishi Motors enlists Israeli startup as Japan plays catch up on connected cars

In addition, the Japanese brands risk losing touch with an increasingly connected consumer globally.

Japan has in many ways lost touch with the consumers for years now! Sadly things here are going back to the 70's and 80's when they, Japanese manufacturers, needed products conceived abroad to copy and sell at a cheaper price after mass production.

This is one of the problems of the "group" mentality of getting work done. New ideas and innovation are stifled!

There's no "catching up" going on by any of the big Japanese car makers, that not only are successful, lead sales, but also pioneer many technologies in this day and age (something you can't say about many American or even European brands). Gimmicky stuff aside, Japanese cars are some of the most sleek, reliable cars one can buy today.