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© KYODORakuten to charge less than half the mobile phone fees of its rivals
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© KYODO
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kochikame
I'm been really anticipating Rakuten enters the market in full-throttle...
The mobile phone services are still very expensive here in Japan.
kohakuebisu
Interesting to see that they're doing this as an MNO (a company with its own antennas and base stations), not a virtual operator reselling capacity on another provider's hardware.
Their coverage will be poor to start with in parts of the country, so a deep discount should be expected. The other companies all started at the same time, so they'll have lots of places with a poor or no signal. The other companies all have pretty good coverage now, even in the mountains.
buffalo
I have found rakuten to be very reasonable compared to the big 3. Prices have been as shown in the article for a long time. Not sure of the promotion other than hype.
ozellis
Rakuten give nothing away. I don't think that they have the tech to get other customers to defect.
ozellis
It is their heavy users only, that can take this up?
Speed
I use Rakuten Mobile and pay only 1700 yen a month. Data plan isn't as big as the one in the article but it's way more than enough.
Neux Reux
I'd be a bit wary of promises and contracts. Lately, subscription services often use low-price introduction offers, then incrementally increases fees after a while. Netflix and Amazon prime started low... and as I am hooked on their upgrades, product/services I just cant help but agree to price increases.