Apple boss Tim Cook has warned about the impact of supply chain problems on production Photo: AFP/File
tech

Apple cuts iPhone 13 output forecast on chip shortage: report

0 Comments

Apple is unlikely to meet production goals for its new iPhone before the holidays because of a global electronic chip shortage, according to a report.

The firm had planned to produce 90 million iPhone 13s before the end of the year, but will have to settle with 80 million as suppliers Broadcom and Texas Instruments cannot meet demand, Bloomberg News said, citing sources familiar with the matter who asked to remain anonymous.

Apple presented a new line of iPhones last month, with four new models, including the iPhone 13 Mini, which sells from $700, and the iPhone 13 Pro Max, which costs $1,100.

"We estimate that overall demand has been robust globally," Wedbush analyst Dan Ives said, highlighting strong demand in China and the United States especially.

"Apple will be running into a 5 million-plus iPhone 13 unit shortage for the holiday season if consumer demand keeps up at this pace," he added.

Chief executive Tim Cook warned during quarterly earnings reports in late July that supply chain constraints would have an even bigger impact on the current quarter than it had in the previous three months.

He pointed out that electronic chip shortages were affecting all parts of the industry, not just Apple, and stemmed from significantly higher-than-expected demand.

© 2021 AFP

©2021 GPlusMedia Inc.

No Comment
Login to comment

Login to leave a comment

Facebook users

Use your Facebook account to login or register with JapanToday. By doing so, you will also receive an email inviting you to receive our news alerts.

Facebook Connect

Login with your JapanToday account

User registration

Articles, Offers & Useful Resources

A mix of what's trending on our other sites