Apple launches iPhone X

Marketing 101, make it feel like you life is incomplete without the product.

Marketing 102: have loud detractors to make your base defend/love the product even more.

To Hades with the X. I got an 8plus. I want a home button.

gogogo - Marketing 101, make it feel like you life is incomplete without the product.

I'm sure you were trying to be sarcastic. However, your statement is actually quite true for people who have multiple integrated Apple electronic products in their homes. Life is much easier with them.

I'm astonished that Apple would release two new models within a few weeks of each other and then state the latter will increase their revenue. It doesn't make sense to me.

Watched a few reviews, even the biggest of apple fanboys like Nilay Patel from the verge were doing their utmost to stay positive. Biggest complaint was the face recognition doesn't work well in sunlight and with lots of external light interference, reflections and neon light etc. Plenty of apps not yet handling the notch, brow well, like youtube at full screen letter boxing or the brow cutting into the edge. Definitely a case of not going with the first edition of a new tech, especially a $1000 dollar emoji machine. Get the iphone 8 if you must get a new iphone.

each one of these jobless morons is showing the new phone to their unimpressed friends saying "isnt it cool??"

My view is !etc them to their own thing, not like they own the majority, etc.?

Will !isten to them if they get a majorityv

Japan is a huge market for apple whose products are good but at the same time pretty expensive. So there’s always going to be this cat and mouse. I love iPhone. both, my work phone and private phone are iPhones.

But the fake euphoria created is just beyond me. Sometimes the reactions are over the top, maybe just for the pictures. Why would you want to jump at me and hug me just for buying a new model just a wee before others. I can’t say good or bad, I just find it all ODD. Really ODD.

Tried it out at Yodobashi today, meh..no wow factor.

Guy with white bag in picture looks like he’s about to kak himself, most attention he’s ever had in his life perhaps..?

also it's not just the phone. You'll need the headphones and accident glass damage coverage as well. Cha-ching!

I'm learning to code Auto Layout to deal with the notch and it's fine but what a pain.

puregaijin

it's a part of the dopamine reward system. They received notification of the iPhone X being available. They acted on it by paying for it. Their reward is the euphoria of receiving the phone with the cheering crowd. This is reinforced by others around them either strangers or friends and family that cannot get the device. This creates the reward-control model

Marketing 102: have loud detractors to make your base defend/love the product even more.

Marketing 103:　establish fake detractors to play on a customers recalcitrant pride to keep them coming back paying an increased premium without the need of increased innovation.

Marketing 101, make it feel like you life is incomplete without the product.

Marketing 102: have loud detractors to make your base defend/love the product even more.

Marketing 103:　establish fake detractors to play on a customers recalcitrant pride to keep them coming back paying an increased premium without the need for increased innovation.

Marketing 104: go back to Marketing 101 repeat cycle.

Innovation world I understand for some limit but this rushes for new stuffs like those new devices from Xbox to Apple iphones are very B/S actions to compare new releases of some famous singer CDs of my time.

Whenever I see these images of Apple obsessives running out the store cheering and clapping with their new purchase, I cant help but imagine that in their drawers at home the have the following:

iPhone 8 (I queued for hours to have it and now I've had it, it must be old)

iPhone 7 and 7Plus (because its over a year old and is essentially vintage tech now)

iPhone 6 and 6s and 6sPlus (because it came out over 2 years ago and is totally redundant now, and also  I cant show face with technology more the 18months old! I'm surprised Apple still support it)

iPhone 5 and 5s and 5C (Did they really make screens that small? And I thought those coloured ones would last longer?)

Phone 4 (Wasn't this the first square one?)

iPhone 3 and 3G (Um... seriously that came out this century)

iPhone 2 (I cant even remember it but I know I have one)

iPhone (Broke the mould and broke my bank account at the same time)

Apple watch (Its like a watch, that tells the time, and has a mickey mouse face, and answers email and texts and its made by Apple so its like cool right, who cares if the strap costs more than the device)

Apple watch series 2 (because I can now wear it in the shower and take up swimming)

Apple watch series 3 and 4G (Because I wore my series 1 in the shower and when swimming by accident and need to replace it)

As it happens every year, lots of people whining about other people’s money, spending and feel-good factor. The ones saying “get a life” sound exactly the ones so unhappy they don’t have one. They don’t realize their whining is exactly a reflection of their own ego.

iPhone X is not a wonder, but it will be what millions (and I dare say billions) of people around the world want in their tech side of life. That’s a fact proven by Apple reaching the 1 trillion dollars threshold in 2018.

iPhone X is not a wonder, but it will be what millions (and I dare say billions) of people around the world want in their tech side of life. billions highly unlikely, Iphone world market for smartphones share is only around 15%, the vast majority of those sales are in Nth America, Japan, the rest of the world just isnt that into Iphones. Every android smartphone Ive owned over the last 3 yrs has outperformed the equivalent Iphone model in almost everyway, screen, processor, functions, camera and price. Ive looked at the the new Iphone models each yr they come out and there just isnt anything there special that cant be found elsewhere at a cheaper price, not hating just stating. Apples future isnt in the smartphone its autonomous vehicles/software/navigation etc

@wtfjapan: Of course, of the 1 billion who wants the iPhone X, only a small fraction will have enough credit to get it, the said 15% you mentioned. The 15% Apple knows has the money. The 85% remaining, well, the have to content with the Androids. As for personal experiences, I was forced to use Android for one year at my previous job. Didn’t work for me. At all.

Haven't used Apple products in years.

I do get the whole Apple Vs Android thingy as both use different ways of doing the same things. Hence no easy and quick transitions.

Besides that Apple has many additional charges like repairs, dedicated peripherals, etc. In short you need specialised services and stores you can't take an iPhone anywhere to get fixed needs to be an Apple approved shop.

The actual Unit cost is cheap but at the same time you need to buy into the Apple culture way of doing things.

I want 1

Are Apple users free to buy from android, etc stores.

Nope they can only deal with Apple certified sources. Rest my case.

Nope they can only deal with Apple certified sources. Rest my case.

As an Apple user, I'm ok with that. I never have to worry about viruses, and I know apps have been vetted for power usage and security.

If I wanted that freedom to download apps from anywhere, I would switch to using an Android, so it's good that there are alternatives for the different things people want. But it's pretty ridiculous to try to pretend that one is better than the other - both have their strong and weak points.

In short you need specialised services and stores you can't take an iPhone anywhere to get fixed needs to be an Apple approved shop.

Some US states are trying to change that:

https://ifixit.org/blog/8780/apple-right-to-repair/

"8 States Have Introduced Right to Repair Legislation, Apple to Oppose"

The proposed Right to Repair laws (known as the Fair Repair Act in some states) are designed to make it easier for people to repair their broken electronic equipment—like cell phones, computers, appliances, cameras, and even tractors. The legislation would require manufacturers to release repair information to the public and sell spare parts to owners and independent repair shops. If passed, the laws would give consumers more options than just the manufacturer for repair.