tech

Back off, tablets: PC companies plan a $70 mil ad campaign

9 Comments
By MICHAEL LIEDTKE

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9 Comments
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And with certain apps for tablets and smart phones you'll be able to block said ads. :)

0 ( +3 / -3 )

PCs are being used only for very specific tasks now(high end gaming, video and image processing etc. ) . it is is no longer the computing , internet or multimedia hub for the home. Tablets are slowly taking over these functions. That makes me wonder - why not spend the money being spent on ads to make better tablets or other portable products ?

2 ( +4 / -2 )

Yeah, this is very true, innervoice. People are finally realising that average browser based activities (which are 99.9% of all computer users) don't need a mega-bucks ultra rendering workstation, and are buying task-appropriate devices.

Desktop PCs are indeed the realm of the enthusiast / professional / power user now (which I am a definite member of, and love)

2 ( +2 / -0 )

I have not bought a new PC for some years. This not because I have been spending money on tablets. I have never owned one. My exisiting PC is in good condition and does everything I need. I can remember the time when I felt compelled to upgrade for better performance but that was a long time ago...

3 ( +3 / -0 )

The slogan 'PC does what?' is perhaps not the most inventive or impressive tagline.

Already I can imagine memes being developed answering the question, and not in particularly flattering terms.

But as others have written; there is room for both models to live and work together, each doing the task that is most appropriate for the user. Simple browsing and mails on tablets and their close relatives the smartphone; video production, graphics, DTP, number-crunching on desktops and laptops.

1 ( +1 / -0 )

I just built a new desktop last spring. I thought I had settled into a 5-year cycle of major overhauls/replacements for desktops, but with my latest system and usage cases I don't even expect to do a rebuild in 2020. Perhaps a lower-TDP graphics card. Since I'm not running Windows anymore and stopped playing games, there's even less incentive to push the performance envelope.

The other posters are right, the usage case for 99.9% of consumers doesn't require anything more than a tablet. Pointing out the ludicrous price of Apple's iPad's for comparison is somewhat silly: most sensible global buyers would buy an Android tablet from China instead. Hell, they can buy a 2nd one from the 1st probably breaks and still spend less than iPad money.

0 ( +0 / -0 )

The XP effect. PCs have been able to do everything very well for over a decade. What's the point of upgrading?

1 ( +1 / -0 )

I love the smell of desperation in the morning...

-2 ( +0 / -2 )

I have to strongly disagree that PCs are "only" used for high-end gaming or video/image processing.

PCs are still widely used across the business world, and yes, even at the private consumer level, for a host of productivity purposes that have little to do with gaming. Databases, financial spreadsheets, interactive documents and presentations, desktop publishing -- Relying on a tablet to build and maintain any of these would be an absolute nightmare.

I use both a tablet and notebook PC in the course of my day-to-day work and would absolutely not use my tablet to do the vast majority of what I have to with a computer in a given day.

Full keyboards, larger monitors, pointing devices, memory and processing power -- all of these are indispensable parts of a PC -- Mac, Windows-based, or otherwise -- that make possible a level of productivity that tablets can scarcely touch.

Unless, of course, one were to go out and buy all of these peripherals to make their tablet look and act like a PC.

Minus the processing speed.

Or memory.

Or storage.

Or... Oh, sod it. Call the tablet what it is, a portable entertainment device.

Yes, these entertainment systems are certainly welcome additions to the IT pantheon. But make no mistake that reports of the death of the PC are very much exaggerated.

1 ( +1 / -0 )

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