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Canon Inc has made a full-fledged entry into the motion picture production industry with the launch of the Cinema EOS System. Canon’s new professional digital cinematography system spans the lens, digital cinema camera and digital SLR camera product categories.
The Cinema EOS System targets a new area of imaging expression for Canon, building on the company’s 74-year history of innovation and expertise in the field of optical and imaging technology. The company has already earned accolades in the entertainment industry for the EOS 5D Mark II digital single-lens reflex (SLR) camera, launched in November 2008, which has been used in the production of blockbuster Hollywood motion pictures and hit television programs.
Canon’s new Cinema EOS System, which offers compatibility with Canon’s wide array of high-performance EF lenses, provides cinematographers with a range of unprecedented creative possibilities to ensure that no story is left untold.
“As a leading company in digital imaging, Canon’s debut in the film and TV production industry provides a tremendous opportunity to enter into a thriving market,” said Fujio Mitarai, Chairman and CEO, Canon Inc. “Reflecting upon the achievements that Canon EOS Digital SLRs have had in the industry thus far, we are confident the new Cinema EOS series products will bring that success to a whole new level.”
With the debut of the Cinema EOS System, Canon introduced seven new 4K EF Cinema Lenses—four zoom lenses and three single-focal-length models—which complement the company’s current diverse lineup of interchangeable EF lenses for EOS SLR cameras.
The company also announced the launch of the EOS C300/C300 PL interchangeable-lens digital cinema camera, equipped with a Super 35-mm-equivalent CMOS sensor, and a new digital SLR camera currently under development that features a 35 mm full-frame CMOS sensor supporting the recording of 4K video.
© Business Wire
4 Comments
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NetNinja
Canon.....Go Canon!!!
Now is the time. While your competition is down and hurt go in for the kill.
Nobody wants Olympus anymore.
blackpassenger
Its about time. I looooooooooove my canon 7d. by the way, o limp piss didnt stand a chance.
Shashank Tripathi
It's heartening to see that innovation continues unimpeded in Japan. In SLRs, Nikon still makes sturdier cameras with some astounding glass, but Canon has proven to be the more imaginative one. Not sure who buys Olympus or Pentax or (Insert Brand) anymore. Either you go for Leica/Phase One if your pocket allows, or you choose between Canon and Nikon.
That said, this smells like an "advertorial" :)
nath
Pentax still sells the 645 for film or with a digital back. Good cameras.