Photo: FamilyMart
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Coming soon to Japan’s FamilyMart convenience stores: A whole lot of digital signage

11 Comments
By Krista Rogers, SoraNews24

With 16,600 store locations in Japan serving approximately 450 million customers per month, FamilyMart is Japan’s second biggest convenience store chain after 7-Eleven. It’s hard to walk more than a few blocks in any major Japanese city without seeing its distinctive blue and green stripes, hearing its characteristic door chime, or smelling its recently upsized Famichiki fried chicken wafting out the door.

This month Family Mart announced a new digital media and advertising plan in which FamilyMart branches around Japan will be equipped with several large-screen digital displays that transmit not only advertisements but also entertainment, art, and news. Specific media content can also be tweaked depending on regional customer preferences and even the time of the day.

The idea for the digital signage push came about as a response to trends regarding the diversity of ways in which consumers digest media, with FamilyMart citing the expansion of digital marketing techniques used by some major retailers in the U.S., as well as the increased prevalence of digital advertisements in Japan on public transportation and in train stations as well as outdoor spaces.

To test out the effectiveness of such strategies, digital signage was installed in a number of FamilyMart locations in September 2020, and the results were positive enough that the new joint venture was greenlit for development. For the new project, FamilyMart is partnering with Data One, a Japanese advertising firm established in October 2020 to develop advanced digital advertising services.

In addition to making it easier to track advertising effectiveness based on in-store purchases, the organizers hope Family Mart’s new digital signage project will help prevent potential fraud victims by displaying warnings about bank-transfer and gift card scams.

FamilyMart’s first goal for the new initiative is to introduce digital signage to 3,000 store locations by spring of 2022, which would reach approximately 82 million people per month, with an ultimate aim to equip all locations within the next three years. Until then, we’ll wait in eager anticipation while munching on a few hundred of the chain’s new onigiri with eco-friendly packaging.

Source: FamilyMart via Otakomu

Read more stories from SoraNews24.

-- FamilyMart to celebrate 40th birthday by introducing onigiri with eco-friendly packaging

-- Japan’s FamilyMart convenience store chain adding fitness clubs to select locations

-- FamilyMart’s Famichiki upsize astounds customers in Japan

© SoraNews24

©2021 GPlusMedia Inc.

11 Comments
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Even less of a reason to go there.

-3 ( +3 / -6 )

If it makes the lines slower because someone decided that watching NHK news at family mart is important I will go elsewhere.

1 ( +2 / -1 )

The Blade Runner aesthetic. I enjoy watching the ads and news on the screens on the metro. It will be something to keep us occupied whilst we are in the queue for the checkout.

1 ( +2 / -1 )

Even less of a reason to go there.

Don't go, nobody miss You..

1 ( +7 / -6 )

Oh, so another source of sound pollution? Just walking inside is like a torture. Advertisements among the shelfs, looped background music, sounds when you pay by card, another sound when you buy alcohol, different sound when you buy more than 1 piece of some product, another sound once you actually pay, door opening/closing sound, Sound when you open the drink refrigerator... Why is there so much noise and various sounds all around Japan? No one could actually answer that to me in the 30+ years in here

3 ( +6 / -3 )

Then the power outage....

Do any of the stores have a backup plan? A manual capable register?

5 ( +5 / -0 )

am very thankful that MacDonald's restaurants replaced their menus with large flashy advertisements hawking only their newest and highest-priced promotions.

Since I can't see the entire menu I've stopped going there.

Stop telling me what I want

7 ( +7 / -0 )

More unnecessary power usage.

YES!

4 ( +5 / -1 )

its recently upsized Famichiki fried chicken

This should have been the story

2 ( +2 / -0 )

It's time to do it. We live in the 21st century

-2 ( +0 / -2 )

Why is there so much noise and various sounds all around Japan? No one could actually answer that to me in the 30+ years in here

A student of mine, many years ago, told me a story about a trip she took to England. She got on a train and the doors closed and the train started moving, all without noise, and my student told me she was terrified. With no whistles, no endless announcements, no ear-piercing buzzers, she actually experienced a feeling of dread. In the years since I think she hit the nail on the head. Most people that grow up in Japan (and other ultra-noisy Asian countries) find the constant din to be somehow comforting, and without it they experience genuine fear.

2 ( +2 / -0 )

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