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Cute anime girls driving sales of Windows 8 in Japan

25 Comments

On Oct 29, Microsoft Corp Chief Executive Steve Ballmer said that since its release last Friday, Windows 8 has been selling at a higher rate than Windows 7, the best-selling version of Windows to date.

Despite confusion over alleged magic touch screen-imbuing capabilities, Windows 8 seems to be doing well in Japan as well — so well, in fact, that limited-quantity DSP editions of the operating system, which feature two unofficial Windows 8-themed “moe” mascots, are already beginning to sell out, proving once again that the Japanese will buy anything with a cute anime girl on it (not that there was a lack evidence).

Rather than adding new features to the operating system, DSP, short for Japanese Delivery Service Partner, edition is a Japan-exclusive Windows 8 Pro 64bit launch bundle that comes in two different character versions: Yuu Madobe and Ai Madobe.

The last name Madobe means “by the window,” and the names Yuu and Ai are a play on the English “you” and “I.” The girls are sisters, with Ai (on the left) the eldest and Yuu (on the right) the youngest.

Both versions include custom theme pack wallpaper, sounds using the respective character’s “voice,” and a Microsoft Wedge touch mouse.

The bundles are being sold in limited quantities at select electronics stores in major cities across Japan and cost 18,000 yen.

Special regional editions, exclusive to Tokyo’s Akihabara district and Osaka’s Nihonbashi district, are also being sold in even more limited quantities and come with special gold (for Akihabara) or leopard print (for Nihonbashi) packaging, as well as a few bonus goodies featuring Yu and Ai.

ITmedia reports that the Akihabara edition sold out by the end of the weekend but the Nihonbashi edition can still be found at some stores. The not-so-limited limited edition should be much easier to find, though a meager stock and marked-up prices on Amazon Japan suggest they won’t be around for much longer.

Source: ITmedia, Akiba PC Hotline!

© RocketNews24

©2020 GPlusMedia Inc.


25 Comments
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Cuteness sells!

2 ( +2 / -0 )

Gosh

-1 ( +0 / -1 )

They had to do something to get it off the shelves.

6 ( +8 / -2 )

Marcelito-san,

You took the words out of my mouth.

Ballmer says that it's selling faster than Windows 7, but doesn't issue exact sales figures.

Gosh, indeed.

1 ( +2 / -1 )

The area of Osaka is pronounced "Nipponbashi", not "Nihonbashi". Nihonbashi is the place in Tokyo. They are written with the same kanji though. http://en.wikipedia.org/wiki/Nipponbashi (This error is from the original article.)

0 ( +1 / -1 )

At thomas I belive that is semantics, and will differ depending on who you ask. Same as Nihon and Nippon Universty. Same uni. Some people say it one way some say it the other way. 3 gai. 3 Kai. Fukui and hukui. It really depends on the person. Their age. Where they are from, and how they feel like saying it.

-1 ( +1 / -2 )

At thomas I belive that is semantics, and will differ depending on who you ask. Same as Nihon and Nippon Universty. Same uni. Some people say it one way some say it the other way. 3 gai. 3 Kai. Fukui and hukui. It really depends on the person. Their age. Where they are from, and how they feel like saying it.

Or someone who doesn't know Japanese geography, like you and the author.

3 ( +4 / -1 )

Don´t cute anime girls drive the sale of just about anything in Japan?

4 ( +4 / -0 )

When in doubt, use a cute anime girl to sell ANYTHING in Japan.

3 ( +3 / -0 )

Some shops were using maids to push it into the hands of punters.

6 ( +7 / -1 )

i need a Wii Madobe one, since i will be sharing with my husband.

0 ( +1 / -1 )

For the uninitiated, Microsoft has had "mascot" "girls" for a long time, but Windows 7, Silverlight, and Windows 8 took it one step further to make them "official" mascots. They aren't recognized by Microsoft corporate office, but they are official enough to get their localized packaging.

Unlike other companies that push their ideal and hope people are stupid enough to gobble it up, Microsoft actually tries to cater to groups individuality. OS-Tan is one of the best ideas to piggyback on, and actually a brilliant marketing move on the part of Microsoft.

http://en.wikipedia.org/wiki/OS-tan

-8 ( +0 / -8 )

that’s a good strategy knowing the popularity of animes can attract customers, nice!

http://www.isatphonedirect.com.au/products/Satellite-Phone/IsatPhone-Pro

0 ( +1 / -1 )

They're going to need all the help they can get when Windows RT goes on sale...

1 ( +1 / -0 )

Didn't know windows RT has to go on sale again after the October 26 launch.

0 ( +0 / -0 )

They're going to need all the help they can get when Windows RT goes on sale...

Windows RT isn't going on sale to the public. From Wiki:

Microsoft will only sell the operating system to device manufacturers directly, and not as a stand-alone product to consumers.

0 ( +0 / -0 )

Here in America, Windows 8 just kind of, well. released. Not much excitement.

1 ( +1 / -0 )

Here in Brazil, Windows has started with the left foot: they announced a price and when buyers ordered it, the price had a hidden 25% hike on it on their credit card bills. Microsoft in-house malware, can you believe it? Justice had to intervene and now MS is being forced to return the money with penalties added. This speaks volumes on how crap this is.

-2 ( +0 / -2 )

@ Fadamor

Windows RT isn't going on sale to the public. From Wiki:

Microsoft will only sell the operating system to device manufacturers directly, and not as a stand-alone product to consumers.

Yes, I'm aware of that. What I was referring to is, the Surface will ship in two form factors. One being with an ARM chipset (Windows RT), and the other with an Intel chipset (Windows 8 Pro). RT runs Windows Store apps ONLY, meaning it cannot run legacy apps. However, it can run Office. Windows 8 Pro will have a Desktop layer and will have legacy support.

The best bit? On the surface (see what I did there?), both look identical!

It's going to be interesting to see how the salespeople explain this one!

0 ( +0 / -0 )

First on rice packaging, now on win8 packs. This country kills me.

0 ( +1 / -1 )

LostinNagoyaNov. 02, 2012 - 01:24AM JST

Here in Brazil, Windows has started with the left foot: they announced a price and when buyers ordered it, the price had a hidden 25% hike on it on their credit card bills.

Haven't heard of this on any place even with a fairly thorough search. Post newspaper articles or it didn't happen.

If there are such fees, they are required by law. (price includes tax only in some places)

Microsoft in-house malware, can you believe it? Justice had to intervene and now MS is being forced to return the money with penalties added. This speaks volumes on how crap this is.

Still haven't heard about this, but I have heard about this one: http://news.softpedia.com/news/Cybercriminals-Hijack-4-5-Million-ADLS-Modems-in-Brazil-to-Serve-Malware-295845.shtml?utm_medium=twitter&utm_source=dlvr.it

Now, unless you can support your claims with some evidence of them, these claims are flat out libel.

-3 ( +1 / -4 )

Thinking of buying a Surface, read this first, http://techcrunch.com/2012/10/23/microsoft-surface-rt-review/

0 ( +1 / -1 )

Poor Nanami Madobe. Pushed to the side.

0 ( +0 / -0 )

Good that in Japan people can still get what do they like and remain adults at the same time. If Microsoft would pull something like that (even as innocent as it is) in the US or EU, it would be already under a hurricane of accusations of everything starting from bad taste and ending with the child abuse. On a brighter note, to increase sales even higher they might want to incorporate "marriage ceremony" elements. Something to think about in Windows 9. :)

0 ( +0 / -0 )

Microsoft should hook up with Yamaha to make the next Vocaloid character a Windows mascot too. Then she can be whatever Windows 9's mascot name will be. Also you'd get the funny new windows sounds. They could also use her voice as the Windows narrator.

They'd make a killing.

0 ( +0 / -0 )

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