Docomo unveils 19 new mobile devices


NTT Docomo has unveiled its 2012 summer lineup of 19 models for launch in or after June, including 16 smartphones, a tablet and a mobile phone for children as well as a mobile Wi-Fi router, many of which will be compatible with Docomo’s Xi (read “Crossy”) LTE mobile service.

Docomo said its new smartphone and tablet lineup, which covers an exceptionally broad range of specifications, is designed to satisfy diverse needs at a time when smart devices are becoming an increasingly essential and ubiquitous part of daily life.

For the first time, for example, the Raku-Raku PHONE series of simplified models offers a touch-screen smartphone that mimics the sensation of pressing actual keys. Users less experienced in touch screen operations are expected to welcome the familiar feel of this newest model in Docomo’s series of easy-to-see, easy-to-hear and easy-to-use mobile devices. Also for the first time, users of this phone may subscribe to the “Raku-Raku Pake-hodai” flat-rate packet service.

Docomo also has launched a number of initiatives for enhanced security and customer support to ensure that all smartphone and tablet models in the summer 2012 lineup can be used with peace of mind.

Key features of the new lineup of smartphones and tablet are as follow:

-- All models run on Android 4.0. -- All eight “NEXT” series smartphones, three “with” series smartphones and the lineup’s slim, stylish W-Fi router are compatible with Docomo’s Xi LTE service for extra-fast access and navigation. -- Most of the devices are compatible with the updated docomo Anshin Scan service, which features a new alarm system warning users about fraudulent sites for extra-safe browsing, in addition to its existing virus scan feature. -- All models are expected to be compatible with Smartphone Anshin Remote Support, a call center that can send easy-to-follow prompts to the user’s screen to show them how to set up and operate their devices. -- Most models can access Sumaho Onayami Support Menu, a portal of handy, flowchart-style resources for smartphone troubleshooting, fun tips about device usage, terminology and introductions to useful content. -- Potent processing power, including one model with a quad-core CPU and 12 models with dual-core CPUs for enjoying rich applications and high-resolution videos and games on the high-speed Xi network. -- Smartphone sizes to suit all needs, from smaller models that fit snugly in one’s palm to large 5-inch screens for easy viewing of e-books and similar content. -- Four smartphones and the tablet are compatible with NOTTV, a V-high multimedia broadcasting service. -- Two collaboration smartphones, one featuring the fashion brand ANTEPRIMA and the other the manga comic series JOJO, with exclusive content preinstalled. -- Many models offer highly in-demand features such as water resistance, NFC, infrared communications and One-Seg terrestrial digital broadcasting. -- Six models are expected to feature the preinstalled “Twonky Beam” app, which allows users to enjoy recorded digital terrestrial contents and others on their smartphones, as well as wirelessly transmitting browsed content such as videos, images or music to large-screen televisions or audio systems.

© Japan Today

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Only 19 new ones?! Now why would you want to release that many phones on the market? To cover all the bases? To get people To cough up some dough? No way 19 models can all be profitable.

This "Oh-it's-new-I-have-to-have-it" craze here is really disturbing. If they don't line up 2 hours for donuts they go to buy cheap clothes or sucker themselves in to buying "new" (it says so on the the can じゃん) happoshu.

-4 ( +0 / -4 )

its an artifact of japan bubble days. the japanese domestic market for electronics is still very closed and many niche products abound.

0 ( +0 / -0 )

My contract with DOCOMO is almost upand I am thinking of switching to AU just to get an iPhone. I have had so many problems with my android powered smart phone that I think I may have to just pass on them. It's a shame because I like the service I get with docomo.

0 ( +1 / -1 )

And then, in 6 months, they'll release 19 "all new" ones. Shinjirarenai...

1 ( +4 / -3 )

Japan used to have such a unique phone market characterised by the iconic high end flip keitais with massive cameras, unique designs and touchscreens - it's unfortunate that the days of the keitai have ended and western style android slabs now dominate the market...

-1 ( +3 / -4 )

another set of rubbish, people start talking to each other and not use cellphones and play ipads

1 ( +1 / -0 )

this is why they keep losing money. why do u need 19 models. the company must be run by an airhead

0 ( +1 / -1 )

At least they all have ICS.

0 ( +0 / -0 )

If you want one-size-fit-all... then go buy an iPhone.

-2 ( +1 / -3 )

And they still won't produce/release/sell the darker color of the Galaxy Note. Ceramic white is ugly. What a loss...that's the phone I want. Shame. Sad. Good service but poor business tactics. All these ugly pastel colors!

0 ( +0 / -0 )

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