Facebook says it erred measuring audience reach

Farcebook, really.

Headline should read “Facebook caught falsifying returns to boost revenue” which is exactly what happened since FB sells ad space, ad time of day delivery and many other factors to its commercial partners who consequently have over paid. If this were a real world firm false reporting would see its shares tumble, but the insanity of advertisers for all things Internet sees the Zuk empire untouched.