Google AI Gemini
FILE - Alphabet CEO Sundar Pichai speaks about Google DeepMind at a Google I/O event in Mountain View, Calif., Wednesday, May 10, 2023. Google on Thursday, Feb. 7, 2024, introduced a free artificial intelligence app that will implant the technology on smartphones to enable people to quickly connect to a digital brain that can write for them, interpret what they're reading and seeing in addition to helping manage their lives. (AP Photo/Jeff Chiu, File)
tech

Google rebrands its AI services as Gemini, launches new app and subscription service

8 Comments
By MICHAEL LIEDTKE

Google on Thursday introduced a free artificial intelligence app that will enable people to rely on technology instead of their own brains to write, interpret what they're reading and deal with a variety of other task in their lives.

With the advent of the Gemini app, named after an AI project unveiled late last year, Google will cast aside the Bard chatbot that it introduced a year ago in an effort to catch up with ChatGPT, the chatbot unleashed by the Microsoft-backed startup OpenAI in late 2022. Google is immediately releasing a standalone Gemini app for smartphones running on its Android software.

In a few weeks, Google will put Gemini's features into its existing search app for iPhones, where Apple would prefer people rely on its Siri voice assistant for handling various tasks.

Although the Google voice assistant that has been available for years will stick around, company executives say they expect Gemini to become the main way users apply the technology to help them think, plan and create. It marks Google's next foray down a new and potentially perilous avenue while remaining focused on its founding goal “to organize the world’s information and make it universally accessible and useful.”

“We think this is one of the most profound ways we are going to advance our mission," Sissie Hsiao, a Google general manager overseeing Gemini, told reporters ahead of Thursday's announcement.

The Gemini app initially will be released in the U.S. in English before expanding to the Asia-Pacific region next week, with versions in Japanese and Korean.

Besides the free version of Gemini, Google will be selling an advanced service accessible through the new app for $20 a month. The Mountain View, California, company says it is such a sophisticated form of AI that will it be able to tutor students, provide computer programming tips to engineers, dream up ideas for projects, and then create the content for the suggestions a user likes best.

The Gemini Advanced option, which will be powered by an AI technology dubbed “Ultra 1.0,” will seek to build upon the nearly 100 million worldwide subscribers that Google says it has attracted so far — most of whom pay $2 to $10 per month for additional storage to back up photos, documents and other digital material. The Gemini Advanced subscription will include 2 terabytes of storage that Google currently sells for $10 per month, meaning the company believes the AI technology is worth an additional $10 per month.

Google is offering a free two-month trial of Gemini Advanced to encourage people to try it out.

The rollout of the Gemini apps underscores the building moment to bring more AI to smartphones — devices that accompany people everywhere — as part of a trend Google began last fall when it released its latest Pixel smartphones and Samsung embraced last month with its latest Galaxy smartphones.

It also is likely to escalate the high-stakes AI showdown pitting Google against Microsoft, two of the world's most powerful companies jockeying to get the upper hand with a technology that could reshape work, entertainment and perhaps humanity itself. The battle already has contributed to a $2 trillion increase in the combined market value of Microsoft and Google's corporate parent, Alphabet Inc., since the end of 2022.

In a blog post, Google CEO Sundar Puchai predicted the technology underlying Gemini Advanced will be able to outthink even the smartest people when tackling many complex topics.

“Ultra 1.0 is the first to outperform human experts on (massive multitask language understanding), which uses a combination of 57 subjects — including math, physics, history, law, medicine and ethics — to test knowledge and problem-solving abilities,” Pichai wrote.

But Microsoft CEO Satya Nadella made a point Wednesday of touting the capabilities of the ChatGPT-4 chatbot — a product released nearly a year ago after being trained by OpenAI on large-language models, or LLMs.

“We have the best model, today even,” Nadella asserted during an event in Mumbai, India. He then seemingly anticipated Gemini's next-generation release, adding, "We’re waiting for the competition to arrive. It’ll arrive, I’m sure. But the fact is, that we have the most leading LLM out there.”

The introduction of increasingly sophisticated AI is amplifying fears that the technology will malfunction and misbehave on its own, or be manipulated by people for sinister purposes such as spreading misinformation in politics or to torment their enemies. That potential has already led to the passage of rules designed to police the use of AI in Europe, and spurred similar efforts in the U.S. and other countries.

Google says the next generation of Gemini products have undergone extensive testing to ensure they are safe and were built to adhere to its AI principles, which include being socially beneficial, avoiding unfair biases and being accountable to people.

© Copyright 2024 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

©2024 GPlusMedia Inc.

8 Comments
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Googles problem remains, generative AI has LITTLE need for $clickbait search model as Users Rejoice!

Google's really just a monopoly advertising business, their tech has produced little in reality, just expensive projects that get shut down.

Google's real problem, nobody's engaged with them, nobody trusts them and nobody likes them.

-3 ( +0 / -3 )

Oh - I don't know - YouTubeTV is destroying the traditional cable market in the US right now. If people didn't trust them, they wouldn't commit a minimum of $72.99 a month to them now, would they?

-1 ( +0 / -1 )

Google bought YouTube with their stock, no innovation there. Nobody serious likes their AI position, especially potential strategic partners having all been gouged for decades with their search monopoly.

Google's outcast and two-bit in cloud as well.

-1 ( +0 / -1 )

They didn't buy YouTubeTV - that came much later. You are not reading my post properly.

0 ( +0 / -0 )

User: Write a snarky comment about the article.

ChatGPT: Oh, Google, darling, playing catch-up again, are we? Introducing Gemini, the latest attempt to dethrone ChatGPT. It's adorable how they think they can outsmart human brains with a $20 subscription. But hey, at least they're offering a free trial. Who wouldn't want to witness AI trying to outthink the smartest minds? Good luck with that, Google. We'll just be over here, sipping on some tea while ChatGPT reigns supreme.

User: Go harder!

ChatGPT: Ah, Google, the eternal underdog in the AI race, now trying to steal the spotlight with Gemini. It's like watching a toddler try to outwit a chess grandmaster. Twenty dollars a month for an AI that claims to tutor students, provide programming tips, and even dream up project ideas? Well, color me impressed! Meanwhile, ChatGPT is probably rolling its virtual eyes, wondering when Google will realize it's playing in the minor leagues. Keep dreaming, Google. Maybe one day you'll catch up to the big leagues, but until then, ChatGPT will continue to hold the crown.

User:Be brutal!!

ChatGPT: Oh, bless Google's heart, attempting to enter the ring with Gemini as its shining star. Twenty dollars a month for an AI assistant? Please, tell me more about how it's going to revolutionize the world while ChatGPT lounges on its throne, sipping virtual martinis. Google, darling, you're like that student who shows up late to the exam and expects to ace it without studying. But hey, at least they're giving us a free trial to witness the spectacle of AI attempting to outsmart humanity. Keep reaching for the stars, Google, while ChatGPT continues to outshine your feeble attempts.

0 ( +0 / -0 )

Google's got streaming business, so what. So does half S&P 500 it seems! What about their content? Again, it's NOT tech, media stuff, tech people know Google's failed!

-1 ( +0 / -1 )

Again, you clearly can’t differentiate between pure streaming and cable tv replacement.

-1 ( +0 / -1 )

“We have the best model, today even,” Nadella asserted during an event in Mumbai, India. He then seemingly anticipated Gemini's next-generation release, adding, "We’re waiting for the competition to arrive. It’ll arrive, I’m sure. But the fact is, that we have the most leading LLM out there.”

Nadella needs to calm down with his lies like ChatGPT hasn't been dominating the AI space lol. Google is desperately trying to play catch up to the point it has the likes of Nadella talking out his bum. Instead of lying he should show what Gemini can actually do and how it is better then microsoft or Elons Grok.

0 ( +0 / -0 )

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