tech

Google-backed groups criticize Apple's new warnings on user tracking

4 Comments
By Stephen Nellis and Paresh Dave

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© Thomson Reuters 2020.

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The masses NEED these thieving conglomerates to keep this simple, opt in or out of tracking, data stealing, I mean sharing :( …….

I imagine the vast majority DONT want to be tracked etc, & IF we say yes then WE should be PAID for our data!!!! How about that google!!!

6 ( +6 / -0 )

"a high risk of user refusal."

Is that a risk or a benefit?

The article below suggests that tracking for targeted advertising brings benefits only to marketing companies, and not to companies selling the advertised products or the sites displaying them. For example, on a news article about Hawaii, which is better to show - ads for holidays in Hawaii (contextual targeting) or ads about washing machines because the user searched for washing machines three weeks ago (tracking based targeting)?

https://www.theregister.com/2020/07/03/stop_tracking_increase_revenue_effectiveness/

0 ( +0 / -0 )

'A high risk of user refusal'? That's hilarious, and so self-centred of those marketing groups that whine about an option for consumers that is long overdue.

1 ( +1 / -0 )

Of all the backward things Apple have done recently, this, for once is productive.

0 ( +0 / -0 )

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