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nath
No thank you Google!
morrison
What are these online "adverts" you speak of? Adblock plus user for 3 years and counting.
We talked about this on halfbakery recently, and it was 50/50 whether it's worth visiting sites that rely on adverts, like BBC news content overseas, as they get to tithe virtually everyone in the UK, so they already have an income.
There are subscription websites already, if they have something worth selling, they will survive, if not, then not.