tech

Google to keep climate change denial ads away from other content

5 Comments

Google will ban digital ads promoting false climate change claims from appearing next to other content, hoping to limit revenue for climate change deniers and stop the spread of misinformation on its platforms.

The company said in a blog post that the new policy will also apply to YouTube, which last week announced a sweeping crackdown of vaccine misinformation.

“We’ve heard directly from a growing number of our advertising and publisher partners who have expressed concerns about ads that run alongside or promote inaccurate claims about climate change,” Google said. “Advertisers simply don’t want their ads to appear next to this content.

Publishers and creators on YouTube "don’t want ads promoting these claims to appear on their pages or videos,” according to Google.

The restrictions “will prohibit ads for, and monetization of, content that contradicts well-established scientific consensus around the existence and causes of climate change,” the blog post said.

Limits will be placed on content calling climate change a hoax or denying that greenhouse gas emissions and human activity have contributed to the earth's long-term warming.

Google said it would use both automated tools and human reviewers to enforce the policy when it takes effect in November.

The company is one of the two dominant players in the global digital ad industry, earning $147 billion in ad revenue last year. Facebook, the other big player, prohibits ads used to spread misinformation though it doesn't list specific topics including climate change denial.

Earlier this week, Google rolled out new features aimed at helping users reduce their carbon footprints, including a search function that shows which flights have lower emissions.

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©2021 GPlusMedia Inc.

5 Comments
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…well-established scientific consensus…

Ah, the well-established scientific consensus that once told us that the Earth was the center of the solar system. That a cell was just a nucleus and protoplasm. That the universe is in a steady state. That single women at 35 years of age had only a 5% chance of ever marrying. And now inadvertent climate modification…which changed to global warming…which changed to climate change…which changed to global crisis and global emergency…which changed to climate heating.

And it goes on and on.

2 ( +6 / -4 )

Ah, the well-established scientific consensus that once told us that the Earth was the center of the solar system.

Yeah. and what kind of technology were we working with then, versus now?

I think we can be assured that we have slightly more technical accuracy than in the days of religion.

Sorry, did you think you were making a poignant argument of some kind? My bad, it's rude of me to point out the inanity of it.

-3 ( +3 / -6 )

Google will ban digital ads promoting false climate change claims from appearing next to other content,

They need to ban such ad's completely.

hoping to limit revenue for climate change deniers and stop the spread of misinformation on its platforms.

A complete ban would eliminate revenue raising via your platform. If you were serious about this issue you would refuse all such advertisements. Set the example for others to follow.

-4 ( +0 / -4 )

Google motive is about making money, with it ten of thousands of servers,

-1 ( +2 / -3 )

More and more the losers of climate change denial lose and lose and lose.

-1 ( +1 / -2 )

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