tech

Gree is new star of Tokyo Game Show

11 Comments
By Yuri Kageyama

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11 Comments
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I don't know what the public's reaction will be but as far as the industry is concerned, it is without a doubt the new star of TGS this year.

There's been a ton of companies over the years who have sank huge budgets into marketing and are no longer around. It Gree (or anybody else) isn't making quality, they aren't going to survive.

All I see now is "big booth", "lots of attention", "social games", "casual games" - but nothing about GOOD games.

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The Tokyo Game Show has only been open for a few hours so far, and only for the press and industry. Already Gree is the new star???

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"You can use Microsoft’s platform anywhere, anytime and everywhere, "

Really? Only if you are that one in a million with a microsoft phone... (I don't know people who carry their xBox around. And PC gamers - stereo-typically at least, are parked on sofas. I can't imagine doing augmented reality games on any sort of MS device.

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Now China will copy...and profits gone ! TSE back to red !

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@pawatan

Gree has one of the largest booths, 3 cellphones per presented game (there's a lot) and in average I'd say 2 girls per cellphone so yeah it kinda attracted a lot of attention. I don't know what the public's reaction will be but as far as the industry is concerned, it is without a doubt the new star of TGS this year.

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Good company, Tanaka is quite right on all accounts.

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There's been a ton of companies over the years who have sank huge budgets into marketing and are no longer around. It Gree (or anybody else) isn't making quality, they aren't going to survive.

If making quality games was enough to survive, the recipe would be known by now. It is an important part of many business models, but not the only one.

All I see now is "big booth", "lots of attention", "social games", "casual games" - but nothing about GOOD games.

What you see then is irrelevant, what you should know is that GREE's stock value is now higher than DeNA, or in other terms, this is a very successful business model, and all that in a mere 6~7 years.

@NetNinja: I haven't checked all presented games obviously, but one can easily come to the conclusion that this is not the same gaming industry as the console and dedicated platforms. This all makes sense actually, the target public is not gamers, just the average smartphone user.

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If making quality games was enough to survive, the recipe would be known by now. It is an important part of many business models, but not the only one.

That's what I said.

What you see then is irrelevant, what you should know is that GREE's stock value is now higher than DeNA, or in other terms, this is a very successful business model, and all that in a mere 6~7 years.

Uh huh. 6-7 years is an ETERNITY in tech time. Google went from nothing to $20billion+ market cap in 6 years. Heck, look at how much Rovio has grown on the success of one game in just 2 years!

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C'mon fellas - let's all be honest here: we are not interested in piddly little games for cell-phones. We are interested in the booth babes!

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Here's the skinny. Infinity Blade for iPhone is the blueprint of mobile gaming success. The game played better and looked better than anything on my PC. Pocket games aren't going to get the job done.

I'm not sure what the #1 Showcase game is on GREE but it it doesn't come close to the level of detail and FPS that Infinity Blade showed us, then perhaps they won't be around long.

I can't wait to check it out though.

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