In streaming wars, Apple says it can coexist with Netflix

You can be certain Apple will exploit their existing customer's cult-like brand loyalty to over charge for this service. It won't attract many users not already hooked on the Apple Kool-Aid.

I have no interest in having more than one streaming subscription. If multiple services cause the content available on any single service to become highly diluted then I will stop using them completely.

I’m sure they’ll lock content of note behind some overpriced hardware. Still can’t believe you can buy 4K/HDR movies from iTunes, but have no option to play them at that quality unless you have an Apple TV 4K hooked up to your screen (and no downloading, stream only!)

Apple will provide boring content - that's already in their Mantra... no sex, no violence, family orientated content. It seems like censorship, and goes completely against freedom to choose.

Netflix will, succeed, if, and only if, it bypasses the current regional rules of distribution of content and makes content globally accessible, not just specific to regions. If it doesn't then, it's just becomes another boring media provider...